Managing the social media needs of over 150 active clients and producing over 700 posts monthly is no small feat, especially when each client requires a personalized approach. For Effectix, a leading digital agency operating in both the Czech Republic and Slovakia, the challenge was clear: how to streamline processes while maintaining creativity and client satisfaction. With a growing portfolio that includes top brands such as Alpecin, L’Occitane, Exclusive Tours, and Ploom, Effectix needed a reliable solution to meet their high standards.

The answer came in the form of ZoomSphere, a platform that has been at the core of Effectix’s operations for more than a decade. Since adopting the platform in 2014, Effectix has leveraged its features to transform their workflows, enhance collaboration, and manage an ever-growing volume of content with ease.

‍“We needed a tool that could keep up with our dynamic workflows and client demands,” says Klára Faiglová, the Head of Social Media & Creative at Effectix. “ZoomSphere offers flexibility and customization that we couldn’t find elsewhere, making it a perfect fit for our needs.”

About Effectix and Their Social Media Team

Effectix operates as a full-service independent digital agency, managing performance-driven campaigns and creative strategies for over 150 clients. The team, consisting of 90 professionals split between the Czech Republic and Slovakia, works across platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube.

The social media team, led by Klára Faiglová and supported by Barbora Štrbáková, plays a critical role in delivering impactful results. With seven years at Effectix, Klára has worked with various social media tools but consistently returned to ZoomSphere for its user-friendly interface and adaptability. Barbora, a social media manager for nearly four years, appreciates how the platform simplifies workflows and supports client collaboration.

Why ZoomSphere?

Klára’s journey with ZoomSphere began when she first joined Effectix. Over her seven years at the agency, she has explored other tools like Kontentino, Sprinklr, and Brandwatch, but she consistently returned to ZoomSphere. The reason? Its user-friendly interface and customizable workspaces.

“Other tools just didn’t offer the same level of flexibility,” Klára explains. “ZoomSphere lets us tailor each client’s workspace to their unique needs, which is something the others couldn’t do.”

Barbora, who has been with the team for nearly four years, agrees. After transitioning from event management to social media, she found ZoomSphere indispensable for managing diverse campaigns and fostering collaboration across the team. Together, Klára and Barbora have harnessed the platform to streamline workflows and produce over 700 posts monthly for clients across platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube.

Effectix’s Workflow: From Content Creation to Approval

Effectix’s workflow is designed to balance efficiency and creativity. It all starts with a client checklist that outlines everything from briefs and debriefs to drafted strategies. This ensures the team understands the client’s voice, goals, and audience, laying a strong foundation for content creation.

The team then uses ZoomSphere’s Scheduler app to organize posts for the month. Content specialists create placeholders for posts based on the checklist and begin drafting visuals, captions, and campaign ideas. To ensure alignment, Post Briefs are added to each post, providing key instructions like required hashtags or campaign objectives.

Clients are involved at various levels depending on their preferences. Some clients contribute directly to the creative process using the Idea Notes feature, while others review drafts marked “To Approve,” receiving automatic email notifications. For more hands-on clients, the post commenting tab facilitates detailed discussions, with notifications ensuring timely feedback.

Once posts are approved, the team relies on ZoomSphere’s auto-publishing feature to schedule and publish content on platforms like Facebook and Instagram. For platforms like TikTok, where manual posting is required, the Scheduler ensures all tasks remain on track.

Managing Multi-Country Campaigns with Ease

Effectix often manages campaigns across multiple countries, including the Czech Republic, Slovakia, and Hungary. To streamline this process, the team uses separate schedulers for each country within the same workspace. This setup allows them to adapt content to regional preferences while maintaining a unified campaign strategy.

Using ZoomSphere’s Advanced Duplication feature, the team creates a post for one country and duplicates it into other schedulers for localization. Local specialists then translate copy, adjust visuals, and add region-specific details. “Using Advanced Duplication, we can adapt posts for multiple countries in minutes,” says Barbora. “It’s a huge efficiency booster for campaigns that span regions while maintaining local relevance.”

This combination of regional schedulers and duplication tools ensures that Effectix delivers tailored content to diverse audiences without sacrificing efficiency.

Feature Highlights: Time-Saving Tools

Effectix leverages several advanced features within ZoomSphere to maximize efficiency, foster collaboration, and deliver high-quality content to their clients. Here’s how these tools are integrated into their daily workflows:

• Post Briefs ensure all team members and clients are aligned on creative directions.
• Advanced Duplication simplifies adapting posts for different countries and languages.
• Auto-Publishing Stories saves hours each month by automating Instagram Story management.
• Post Approval Workflow enables tailored approval processes, including automatic email notifications.
• Notes App centralizes client information, brand guidelines, and content ideas for easy reference.

‍1. Post Briefs: Keeping Everyone on the Same Page

‍The Post Briefs feature in ZoomSphere’s Scheduler app is essential for Effectix’s workflow, providing a centralized space to include important instructions and notes.

The team uses Post Briefs to document client-specific requirements, like hashtags or design elements, ensuring posts align with campaign goals. For example, a Post Brief might include a note like, “Add copy to the image visual: #Christmas challenge #1,” providing clear guidance to the creative team during the content creation process.

Post Briefs also facilitate collaboration by offering context for team members and clients, streamlining feedback and ensuring campaign consistency. By centralizing critical details, this feature improves accuracy and helps manage high-volume campaigns efficiently.

2. Advanced Duplication: Scaling Multi-Country Campaigns with Ease

‍Effectix often manages campaigns across multiple countries, including the Czech Republic, Slovakia, and Hungary. The Advanced Duplication feature, which allows posts to be replicated across schedulers and localized for different markets, plays a key role in this process.

As previously mentioned, this feature helps the team save significant time while maintaining consistency and regional relevance across campaigns. By enabling quick adaptations, Advanced Duplication is invaluable for multi-country projects.

‍3. Auto-Publishing Stories: Automating Tedious Tasks

‍Managing hundreds of Instagram and Facebook Stories each month can be time-intensive. ZoomSphere’s auto-publishing feature has been a game-changer for Effectix, automating the publishing process and freeing up valuable time for the team.

For instance, during a client’s product launch, the team schedules dozens of stories in advance. With auto-publishing, they no longer need to manually post at specific times, allowing them to focus on strategy and creative execution. Barbora shares, “This feature alone saves us hours every month, especially during high-volume campaigns.”

4. Post Approval Workflow: Tailored to Client Preferences

‍Every client has different preferences when it comes to reviewing and approving content. ZoomSphere’s Post Approval Workflow enables Effectix to customize the process for each client, ensuring smooth communication and faster approvals.

For corporate clients accustomed to working with email, the team uses the “To Approve” status to trigger automatic email notifications. For more collaborative clients, the post commenting tab within ZoomSphere is utilized, allowing real-time discussions directly on the platform. “Some clients love leaving feedback in comments, while others prefer emails. ZoomSphere handles both seamlessly,” says Barbora.

5. Notes App: Notes App: A Handy Tool for Organization and Efficiency

‍The Notes App in ZoomSphere is one of the most valuable tools in Barbora Štrbáková’s workflow. She uses a private version of the app to consolidate essential client information, enabling her to stay organized and focused. This tool plays a key role in managing client content packages and ensuring seamless execution across platforms.

Barbora uses the Notes App to:

• Gather Client Information: Each note contains critical details like brand guidelines, content ideas, and campaign-specific rules, ensuring that all posts meet the client’s tone and expectations.
• Track Content Packages: For each client, Barbora records the number of posts and the platforms where they should be published. This information ensures that she delivers on the agreed content package without missing any deliverables.
• Create Checklists and Guidelines: Beyond content planning, the Notes App serves as a repository for workflow instructions, such as how to manage clients in ZoomSphere or implement new processes effectively.
• Centralize Daily Workflows: Barbora uses notes to document campaign timelines, track progress, and store best practices for the team.

ZoomSphere’s flexibility allows users to install apps tailored to their needs, with permissions managed by the Administrator account. Barbora leverages this feature to customize her tools, using private notes for personal organization and shared notes for collaboration when needed.

How These Tools Empower Effectix

By integrating these features into their workflows, Effectix has:

• Saved Time: Automating tasks like story publishing and streamlining approval processes reduces manual work.
• Improved Collaboration: Tools like Post Briefs and the Notes App ensure seamless communication between teams and clients.
• Increased Scalability: Features like Advanced Duplication enable the team to manage campaigns across multiple countries without adding unnecessary complexity.

Effectix’s ability to produce over 700 posts monthly across various platforms is a testament to the efficiency and effectiveness of ZoomSphere’s tools.

Additional Benefits of ZoomSphere

Beyond its core features, ZoomSphere provides several additional benefits that the Effectix team values:

• Responsive Support: Known for its quick and effective responses, the ZoomSphere support team ensures issues are resolved promptly and workflows remain smooth.
• Intuitive User Interface: Even clients with limited experience find ZoomSphere easy to navigate, simplifying the approval and feedback process.
• Customizable Solutions: Each client’s workspace is tailored to their specific needs, enhancing collaboration and workflow efficiency.

Results and Impact

Since adopting ZoomSphere, Effectix has:

• Improved Efficiency: Automation tools and streamlined processes have significantly reduced manual tasks.
• Enhanced Client Satisfaction: Flexible workflows and clear approval processes ensure a positive client experience.
• Scalable Processes: Managing over 700 posts monthly across multiple countries is now faster and more consistent.

Conclusion: The Future of Social Media Management

Effectix’s strategic use of ZoomSphere has revolutionized their approach to social media management. By fostering collaboration, streamlining workflows, and leveraging powerful tools tailored to their needs, the agency delivers exceptional results across platforms and regions.

With a dedicated team and cutting-edge tools like ZoomSphere, Effectix proves that when creativity meets efficiency, the possibilities are endless.