Managing the social media needs of over 150 active clients and producing over 700 posts monthly is no small feat, especially when each client requires a personalized approach. For Effectix, a leading digital agency operating in both the Czech Republic and Slovakia, the challenge was clear: how to streamline processes while maintaining creativity and client satisfaction. With a growing portfolio that includes top brands such as Alpecin, L’Occitane, Exclusive Tours, and Ploom, Effectix needed a reliable solution to meet their high standards.

The answer came in the form of ZoomSphere, a platform that has been at the core of Effectix’s operations for more than a decade. Since adopting the platform in 2014, Effectix has leveraged its features to transform their workflows, enhance collaboration, and manage an ever-growing volume of content with ease.

‍“We needed a tool that could keep up with our dynamic workflows and client demands,” says Klára Faiglová, the Head of Social Media & Creative at Effectix. “ZoomSphere offers flexibility and customization that we couldn’t find elsewhere, making it a perfect fit for our needs.”

About Effectix and Their Social Media Team

Effectix operates as a full-service independent digital agency, managing performance-driven campaigns and creative strategies for over 150 clients. The team, consisting of 90 professionals split between the Czech Republic and Slovakia, works across platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube.

The social media team, led by Klára Faiglová and supported by Barbora Štrbáková, plays a critical role in delivering impactful results. With seven years at Effectix, Klára has worked with various social media tools but consistently returned to ZoomSphere for its user-friendly interface and adaptability. Barbora, a social media manager for nearly four years, appreciates how the platform simplifies workflows and supports client collaboration.

Why ZoomSphere?

Klára’s journey with ZoomSphere began when she first joined Effectix. Over her seven years at the agency, she has explored other tools like Kontentino, Sprinklr, and Brandwatch, but she consistently returned to ZoomSphere. The reason? Its user-friendly interface and customizable workspaces.

“Other tools just didn’t offer the same level of flexibility,” Klára explains. “ZoomSphere lets us tailor each client’s workspace to their unique needs, which is something the others couldn’t do.”

Barbora, who has been with the team for nearly four years, agrees. After transitioning from event management to social media, she found ZoomSphere indispensable for managing diverse campaigns and fostering collaboration across the team. Together, Klára and Barbora have harnessed the platform to streamline workflows and produce over 700 posts monthly for clients across platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube.

Effectix’s Workflow: From Content Creation to Approval

Effectix’s workflow is designed to balance efficiency and creativity. It all starts with a client checklist that outlines everything from briefs and debriefs to drafted strategies. This ensures the team understands the client’s voice, goals, and audience, laying a strong foundation for content creation.

The team then uses ZoomSphere’s Scheduler app to organize posts for the month. Content specialists create placeholders for posts based on the checklist and begin drafting visuals, captions, and campaign ideas. To ensure alignment, Post Briefs are added to each post, providing key instructions like required hashtags or campaign objectives.

Clients are involved at various levels depending on their preferences. Some clients contribute directly to the creative process using the Idea Notes feature, while others review drafts marked “To Approve,” receiving automatic email notifications. For more hands-on clients, the post commenting tab facilitates detailed discussions, with notifications ensuring timely feedback.

Once posts are approved, the team relies on ZoomSphere’s auto-publishing feature to schedule and publish content on platforms like Facebook and Instagram. For platforms like TikTok, where manual posting is required, the Scheduler ensures all tasks remain on track.

Managing Multi-Country Campaigns with Ease

Effectix often manages campaigns across multiple countries, including the Czech Republic, Slovakia, and Hungary. To streamline this process, the team uses separate schedulers for each country within the same workspace. This setup allows them to adapt content to regional preferences while maintaining a unified campaign strategy.

Using ZoomSphere’s Advanced Duplication feature, the team creates a post for one country and duplicates it into other schedulers for localization. Local specialists then translate copy, adjust visuals, and add region-specific details. “Using Advanced Duplication, we can adapt posts for multiple countries in minutes,” says Barbora. “It’s a huge efficiency booster for campaigns that span regions while maintaining local relevance.”

This combination of regional schedulers and duplication tools ensures that Effectix delivers tailored content to diverse audiences without sacrificing efficiency.

Feature Highlights: Time-Saving Tools

Effectix leverages several advanced features within ZoomSphere to maximize efficiency, foster collaboration, and deliver high-quality content to their clients. Here’s how these tools are integrated into their daily workflows:

• Post Briefs ensure all team members and clients are aligned on creative directions.
• Advanced Duplication simplifies adapting posts for different countries and languages.
• Auto-Publishing Stories saves hours each month by automating Instagram Story management.
• Post Approval Workflow enables tailored approval processes, including automatic email notifications.
• Notes App centralizes client information, brand guidelines, and content ideas for easy reference.

‍1. Post Briefs: Keeping Everyone on the Same Page

‍The Post Briefs feature in ZoomSphere’s Scheduler app is essential for Effectix’s workflow, providing a centralized space to include important instructions and notes.

The team uses Post Briefs to document client-specific requirements, like hashtags or design elements, ensuring posts align with campaign goals. For example, a Post Brief might include a note like, “Add copy to the image visual: #Christmas challenge #1,” providing clear guidance to the creative team during the content creation process.

Post Briefs also facilitate collaboration by offering context for team members and clients, streamlining feedback and ensuring campaign consistency. By centralizing critical details, this feature improves accuracy and helps manage high-volume campaigns efficiently.

2. Advanced Duplication: Scaling Multi-Country Campaigns with Ease

‍Effectix often manages campaigns across multiple countries, including the Czech Republic, Slovakia, and Hungary. The Advanced Duplication feature, which allows posts to be replicated across schedulers and localized for different markets, plays a key role in this process.

As previously mentioned, this feature helps the team save significant time while maintaining consistency and regional relevance across campaigns. By enabling quick adaptations, Advanced Duplication is invaluable for multi-country projects.

‍3. Auto-Publishing Stories: Automating Tedious Tasks

‍Managing hundreds of Instagram and Facebook Stories each month can be time-intensive. ZoomSphere’s auto-publishing feature has been a game-changer for Effectix, automating the publishing process and freeing up valuable time for the team.

For instance, during a client’s product launch, the team schedules dozens of stories in advance. With auto-publishing, they no longer need to manually post at specific times, allowing them to focus on strategy and creative execution. Barbora shares, “This feature alone saves us hours every month, especially during high-volume campaigns.”

4. Post Approval Workflow: Tailored to Client Preferences

‍Every client has different preferences when it comes to reviewing and approving content. ZoomSphere’s Post Approval Workflow enables Effectix to customize the process for each client, ensuring smooth communication and faster approvals.

For corporate clients accustomed to working with email, the team uses the “To Approve” status to trigger automatic email notifications. For more collaborative clients, the post commenting tab within ZoomSphere is utilized, allowing real-time discussions directly on the platform. “Some clients love leaving feedback in comments, while others prefer emails. ZoomSphere handles both seamlessly,” says Barbora.

5. Notes App: Notes App: A Handy Tool for Organization and Efficiency

‍The Notes App in ZoomSphere is one of the most valuable tools in Barbora Štrbáková’s workflow. She uses a private version of the app to consolidate essential client information, enabling her to stay organized and focused. This tool plays a key role in managing client content packages and ensuring seamless execution across platforms.

Barbora uses the Notes App to:

• Gather Client Information: Each note contains critical details like brand guidelines, content ideas, and campaign-specific rules, ensuring that all posts meet the client’s tone and expectations.
• Track Content Packages: For each client, Barbora records the number of posts and the platforms where they should be published. This information ensures that she delivers on the agreed content package without missing any deliverables.
• Create Checklists and Guidelines: Beyond content planning, the Notes App serves as a repository for workflow instructions, such as how to manage clients in ZoomSphere or implement new processes effectively.
• Centralize Daily Workflows: Barbora uses notes to document campaign timelines, track progress, and store best practices for the team.

ZoomSphere’s flexibility allows users to install apps tailored to their needs, with permissions managed by the Administrator account. Barbora leverages this feature to customize her tools, using private notes for personal organization and shared notes for collaboration when needed.

How These Tools Empower Effectix

By integrating these features into their workflows, Effectix has:

• Saved Time: Automating tasks like story publishing and streamlining approval processes reduces manual work.
• Improved Collaboration: Tools like Post Briefs and the Notes App ensure seamless communication between teams and clients.
• Increased Scalability: Features like Advanced Duplication enable the team to manage campaigns across multiple countries without adding unnecessary complexity.

Effectix’s ability to produce over 700 posts monthly across various platforms is a testament to the efficiency and effectiveness of ZoomSphere’s tools.

Additional Benefits of ZoomSphere

Beyond its core features, ZoomSphere provides several additional benefits that the Effectix team values:

• Responsive Support: Known for its quick and effective responses, the ZoomSphere support team ensures issues are resolved promptly and workflows remain smooth.
• Intuitive User Interface: Even clients with limited experience find ZoomSphere easy to navigate, simplifying the approval and feedback process.
• Customizable Solutions: Each client’s workspace is tailored to their specific needs, enhancing collaboration and workflow efficiency.

Results and Impact

Since adopting ZoomSphere, Effectix has:

• Improved Efficiency: Automation tools and streamlined processes have significantly reduced manual tasks.
• Enhanced Client Satisfaction: Flexible workflows and clear approval processes ensure a positive client experience.
• Scalable Processes: Managing over 700 posts monthly across multiple countries is now faster and more consistent.

Conclusion: The Future of Social Media Management

Effectix’s strategic use of ZoomSphere has revolutionized their approach to social media management. By fostering collaboration, streamlining workflows, and leveraging powerful tools tailored to their needs, the agency delivers exceptional results across platforms and regions.

With a dedicated team and cutting-edge tools like ZoomSphere, Effectix proves that when creativity meets efficiency, the possibilities are endless.

Emails flying back and forth, missed deadlines, and endless revisions—this was Fragile’s reality before they discovered ZoomSphere. Like many marketing agencies, they faced the chaos of managing multiple social media platforms and client approvals with disconnected tools, leaving their team overwhelmed and their clients frustrated. But in 2015, everything changed. Enter ZoomSphere: the game-changer that transformed their workflow and brought clarity to the chaos.

About Fragile and its Team

Fragile, a full-service digital marketing agency based in Prague, specializes in media buying, social media management, influencer marketing, brand awareness, display, video and PPC campaigns, and integrated marketing strategies. With 16 years of experience, the agency serves clients like Sephora, Maspex, Čedok, Kenvue, innogy, Kia, BENU, Vileda, Pilot Pen, České dráhy, ECCO, Vermont, Hisense, Institut Esthederm and many others, Fragile is part of the Knowlimits Group, member of CEE Digital Alliance and is a Google Premier partner or Adform Partner. Every year the agency wins prizes in marketing competitions with its campaigns.

‍Martina Vaculíková, Head of Social Media at Fragile, has been passionate about digital media since her journalism studies in 2008 when she discovered Facebook. Starting as a marketing manager, she gained experience as social media emerged as a marketing force. When she worked at Albert, she extended the use of ZoomSphere to the demanding community management for an external team that she trained herself.

Now at Fragile, she leads the team and is also involved in social media and influencer marketing strategies for brands such as Čedok, PPL, Mountfield, Terezia or Institut Esthederm. Her almost 20-person team produces around 500 posts each month. Additionally, she manages the ZoomSphere Administrator account, overseeing connected channels and users while adjusting settings to meet team and client needs. “Managing our ZoomSphere account allows me to tailor the platform to fit our unique workflows and client needs,” she explains.

Martina values ZoomSphere for its efficiency in managing campaigns. “With ZoomSphere, clients have complete visibility on each post from draft to approval and can leave feedback directly within the platform,” she says. This feature reduces lengthy email exchanges and enhances collaboration. Her favorite aspects of ZoomSphere include its intuitive user interface, automatic publishing capabilities, responsive in-app support, and excellent customer service. “ZoomSphere has truly become the backbone of our client relationships and our secret weapon for efficient social media management,” she concludes.

Martin Buřič, who has been working at Fragile for almost four years, plays a pivotal role in executing the agency's social media strategy. His experience with various social media tools—including Emplify and Kontentino—has led him to favor ZoomSphere for its user-friendly interface and collaborative features. “Other tools are not as easy to navigate around; scheduled content is not as clear, and it took me time to find information. Simply their UX/UI was way behind ZoomSphere’s,” Martin shares. He appreciates that ZoomSphere is built for team-client collaboration and offers many handy features that save time for both his team and their clients.

Challenges Addressed

Before adopting ZoomSphere, Fragile faced several challenges:

• Fragmented workflows: The team relied on separate tools for planning, approvals, and communication, leading to inefficiencies.
• Lengthy approval processes: Email exchanges for client feedback were time-consuming and prone to miscommunication.
• Tool limitations: Previous tools lacked intuitive user interfaces and features like post previews and centralized calendars.
• Client feedback issues: Tracking and implementing client input across multiple platforms was cumbersome.

Implementation of ZoomSphere

Fragile adopted ZoomSphere to streamline its social media operations across 119 channels and 34 workspaces, producing around 500 posts each month. The platform's features have significantly enhanced the team's workflow:

• Centralized Collaboration: ZoomSphere allows clients to be invited directly to the Scheduler for post reviews and approvals. This eliminates lengthy email exchanges and provides clients with complete visibility on posts from draft to approval. Martina states, “Clients now have complete visibility on each post...saving us countless hours and speeding up our turnaround.”
• Content Calendar Management: The centralized content calendar facilitates transparency for influencer campaigns, allowing clients to track timelines and provide feedback seamlessly. This feature has simplified the management of complex, multi-language campaigns through the Post ID feature for Meta Ads Manager.

Workflow Optimization: Turning Complexity into Simplicity

The team at Fragile has tailored its use of ZoomSphere to meet the diverse needs of its client. The Scheduler app is essential for Martin's content planning process. He begins each month by creating empty post placeholders for various post types across specific days. “Creating templates for the whole month allows me to jot down initial ideas and plan content effectively,” he notes.

As he fills in these placeholders with images and video content, he also drafts copy directly within the Scheduler. This allows him to organize his thoughts while keeping track of deadlines. He uses post statuses extensively: once he uploads images and starts drafting copy, he changes the status from "Private Draft" to "In Progress," which is visible to clients. “Enabling access to the 'In Progress' status helps clients see that work is underway; they can provide feedback even before it’s ready for approval,” Martin adds. Additionally, Martin appreciates how the Scheduler visually displays all created content with colorful statuses that enhance clarity: “The really important part for me when it comes to the Scheduler is content clarity. It is very easy to read in the calendar thanks to the statuses and post visuals.”

The majority of Fragile's content—approximately 80-90%—is published automatically through ZoomSphere. This automation significantly reduces the time spent on manual posting, allowing Martin to focus more on strategy and content creation.

Approval Process: Smoothing the Path to Client Sign-Off

When a post is ready for client review, Martin changes its status to "To Approve." This action automatically triggers an email notification to the client. He explains, “Of course, I know I could also share my posts via ZoomSphere chat and deliver my posts to the client faster, but when dealing with corporate clients who are used to working with emails, adding their email address to the 'To Approve' status is really the best option.”

The flexibility of notification methods is crucial; some clients prefer push notifications while others favor email updates. “It really differs from client to client on how you share content for approval,” Martin notes. For monthly planning cycles, Martin often shares all posts for approval simultaneously. “Once I’m done with my planning, I change all posts’ statuses to 'To Approve' at once using the bulk status change feature.” This approach saves time and ensures that clients can efficiently review all planned content. The Discussion with Client feature is integrated into the Scheduler app, enabling real-time communication about post details. Martin explains, “This section is essential for my workflow; it allows us to discuss details and gather feedback early on.”

Content Organization: Tailored Approaches for Every Client

Martin employs different strategies for content organization based on client needs. For many clients, using separate Schedulers for each platform (e.g., Instagram vs. Facebook) is more effective. This approach allows him to focus on the unique requirements and characteristics of each platform, ensuring that the content is tailored appropriately. “When managing multiple posts for big brands, it’s easier to focus on one platform at a time rather than juggling all of them,” he states. This separation enhances clarity and organization, making it simpler to manage the specific visual graphics and copy that each platform demands.

Martin emphasizes the importance of clarity in content organization: “The moment you have to come up with a post plan a month in advance—especially for big brands—it’s just way easier to focus on one platform at once rather than all of them.” While some clients prefer a single Scheduler for all their platforms for a smoother experience and easier access to content, Martin finds that having separate Schedulers is often more beneficial for complex campaigns. This dual approach allows him and his team to adapt their strategy based on the specific needs of each client while maximizing efficiency in their workflow.

However, for campaigns that require similar content across platforms—such as product launches—Martin uses the Advanced Duplication feature. “This allows me to replicate posts across platforms efficiently while maintaining unique content tailored for each channel,” he explains. In cases where relevant information needs to be shared across channels, he can create "combo" posts targeting multiple platforms from a single Scheduler, which simplifies the process.

Mobile App

The mobile app of ZoomSphere has become an integral part of Martin Buřič's daily workflow at Fragile:

1. Client Interaction: The mobile app allows Martin to respond to client comments and inquiries anytime, ensuring that communication remains fluid even when he is away from his desk. “Thanks to the mobile app, I can respond to my client comments anytime and check any posts if needed,” he states.
2. Post Monitoring: Martin frequently checks the status of scheduled posts through the mobile app. This capability enables him to stay updated on what content is live and how it is performing. He mentions, “I can quickly see which posts are getting engagement and which ones might need adjustments.”
3. Manual Publishing: While the majority of Fragile's content—approximately 80-90%—is published automatically through ZoomSphere, some platforms require manual intervention. For instance, Martin manually publishes content for TikTok due to specific requirements like cover images or music integration for reels and stories on Instagram. “Automated publishing saves us a lot of time, but certain platforms still necessitate manual posting,” he explains.

Favorite Features

• Customizable Labels and Statuses: Martin finds these features invaluable as they enhance organization within his workflow. He uses colorful labels like "In Progress" or "To Approve" that help him quickly identify post statuses at a glance.
• Open Post URL: One of Martin's favorite features is the ability to use the Open Post URL function. This feature allows him to quickly check how a post will appear once published directly on social media platforms. “Once my Facebook post is in Approved status I can see directly on Facebook how the post will look like,” he explains. This capability ensures that any last-minute adjustments can be made before final publication.
• Using Idea Posts: Another valuable feature that Martin uses is Idea Posts, which serve as reminders for important tasks or upcoming content initiatives. He explains his preference: “I know that our new colleagues do use Quick Notes and Tasks for this purpose, but I prefer using Idea Posts as reminders—like changing a cover photo or profile image.” Despite newer features being available within ZoomSphere like Quick Notes or Tasks, Martin finds comfort in sticking with what he knows best: “You can't teach an old dog new tricks—I will always rather use Idea Posts,” he laughs.
• Post ID Feature: This function is particularly beneficial when collaborating with multiple agencies on paid promotions. It enables clients working with different agencies to share specific Post IDs easily: “Sometimes our clients work with multiple agencies; this function enables them to take the Post ID I create and share it with another agency for promotion.”

Analytics & Benchmarking App

The Analytics app plays a crucial role in Martin's reporting process. He uses it extensively for metrics tracking that his clients find valuable. “In the analytics app, I work with charts that my clients are interested in,” he states. Key metrics include follower trends and engagement rates; however, one standout feature is Admin Posts—posts that received the most reactions—which visually highlights successful content at a glance. “This feature not only shows which posts collected reactions but also links directly back to those posts for easy reference during reporting or presentations,” Martin adds.

For other clients who seek competitive insights, Martin uses the Benchmarking app, which provides valuable comparisons against competitors using publicly available data. Although not as detailed as some proprietary insights tools, these comparisons offer interesting context that helps clients understand their market positioning. “Even though these are pure publicly available data,” he explains, “the insights gained from Benchmarking are still very interesting for our clients.”

Results

The integration of ZoomSphere has yielded significant benefits for Fragile:

• Time Savings: By reducing the time spent on approvals and communication through automated notifications and centralized workflows, Fragile has improved overall efficiency.
• Enhanced Client Satisfaction: Clients appreciate the visibility into their content’s progress and the ability to provide feedback directly within the platform.
• Improved Content Clarity: The visually appealing interface of ZoomSphere’s Scheduler allows Martin and his team to manage numerous posts effectively—around 500 each month—ensuring clarity in content organization.

Conclusion

Fragile's strategic implementation of ZoomSphere since 2015 has revolutionized its social media management processes. By enhancing collaboration with clients and optimizing workflows—overseen by Martina Vaculíková as administrator—and optimizing operations through apps like Scheduler and features like Client Collaboration—Martina Vaculíková and her team—including Martin Buřič—have positioned Fragile as a leader in effective digital marketing strategies. The success of this case study underscores the importance of leveraging technology to improve communication and efficiency in social media management. Martin sums up his experience succinctly: “ZoomSphere combines intuitive design with powerful features that truly enhance our productivity—it’s become essential in our daily operations.”

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Part of the Mafra Group, Óčko TV is just one of the many media brands managed by the company, which also includes iDnes, Impuls Radio, Express, TicketPortal, and Antiyoutuber, among others. Managing social media for such a large array of brands requires coordination, creativity, and efficiency—something the team at Óčko TV has mastered with the help of ZoomSphere.

At the heart of Óčko TV ’s social media operations is Michal Janíček, the head of social. Though he came into the role with little experience in social media, Michal has grown into the position over the past two years. "I had no real experience in social media management," he laughs. "But for some reason, the hiring manager saw potential in me and brought me on board." Soon after Michal’s arrival, Eliška Herciková joined the team. "She taught us how to use it, and it quickly became our go-to for managing content," Michal recalls.

Eliška's experience in social media dates back over eight years, during her time at FTV Prima where she managed a team of 20 and oversaw content for 120 brands. "Before we had access to APIs, everything was done manually—It was chaos," she recalls. "When I joined Óčko TV, I couldn’t imagine working without ZoomSphere, so naturally, we implemented it right away."

Completing the core team is Stáňa Houdková, the talented team’s social redactor. Having joined Óčko TV fresh out of university, Stáňa quickly mastered the ZoomSphere platform. “I’d been managing social media since I was 14, running a successful fan page, but I’d never used a social media management tool before ZoomSphere.”

Managing Over 5,000 Posts a Month

With ZoomSphere, the social team, under Michal’s leadership, manages an impressive volume of content. Across all the brands under Mafra, the team manages around 5,000 posts per month, with Óčko TV alone producing about 800 posts.

‍“Our Instagram never sleeps! It’s publishing new content every hour, which has mastered the platform’s algorithm.” Eliška noted.

Before using ZoomSphere, Eliška recalls managing this workload at her previous company as “a nightmare.” She describes the chaos: “Back then, we used Excel sheets to plan posts, and everything had to be done manually. We’d have to change the copy for each platform, set phone reminders, and publish everything one by one. There were no tools for scheduling or approvals, so we used email screenshots to get content approved, often with attached videos. It was impossible to keep up.”

That’s why Eliška introduced ZoomSphere to her new team, transforming their workflow and enabling more efficient content production.

ZoomSphere: A Game-Changer for Content Creation and Approval

Now, with ZoomSphere, the process is far more streamlined. Stáňa explains how the team starts each day: “We have a morning meeting to discuss what’s trending—celebrity birthdays, news events, and more. We assign tasks, create graphics in Canva or videos if needed, and then upload everything into ZoomSphere.”

Created posts in dedicated post statuses get reviewed and approved by Michal or Stáňa and are scheduled for publishing either on the same or the following day.

The approval process has also seen a big improvement. Eliška explains, “About 70% of our content is organic, and ZoomSphere’s Post Status feature speeds up internal approvals—it’s much faster than emailing screenshots.”

The business team, however, still uses email for approving paid content. But ZoomSphere’s built-in approval workflow keeps everything—from feedback to final sign-offs—organized and efficient.

Tracking Success and Staying Ahead of Trends

The team at Óčko TV doesn’t just post content—they track its performance carefully. Using ZoomSphere’s Analytics app and the Leader Board feature, they keep an eye on their competitors and measure their own success. Most of Mafra’s managed media brands continue to lead in the social media landscape, consistently achieving impressive engagement and reach across platforms.

Their content often hits big numbers. Michal notes, “Our Instagram Reels regularly reach millions of views, and one of our YouTube Shorts got 3.4 million views—despite the fact that we only post on YouTube about 10 times a month. Our focus is mainly on Instagram, Facebook, and naturally also TikTok.”

Though TikTok isn't their primary platform, Eliška emphasizes its importance. “TikTok always sets the trends. What’s popular there eventually makes its way to Instagram and Facebook, so we keep a close watch.”

Favorite Features and Time-Saving Tools

The team loves how ZoomSphere simplifies their workflow. One of the team’s favorite features is the ability to invite Instagram collaborators directly into ZoomSphere’s calendar. "It’s a big time-saver, especially when we’re co-authoring posts," notes Michal.

The team also frequently uses ZoomSphere’s Quick Notes and Tasks features to plan strategy, mark significant events, such as celebrities' birthdays, and track ongoing marketing campaigns and contests (Facebook, Instagram).

The Future with ZoomSphere

With ZoomSphere, Óčko TV’s social media workflow has been transformed. “It’s hard to imagine going back to the way things were before,” says Michal. “We’re saving time, producing more content, and achieving great results. ZoomSphere has become an indispensable part of our workflow.”