Introduction: A Digital Powerhouse in Need of a Smarter Workflow

Havas Village Budapest is a leading marketing and advertising agency, working with some of the biggest brands in the market. Their digital team manages 97 social media channels across 20 workspaces, coordinating 172 users—a mix of internal teams, freelancers, and clients. With a growing need for efficiency, structure, and seamless collaboration, they turned to ZoomSphere in 2019 to keep their social media operations running smoothly.

At the forefront of this transformation is Noemi Fekete, Senior Social Media and Account Manager at Havas Village. Since joining in 2021, she has played a pivotal role in optimizing workflows, enhancing collaboration, and executing high-profile campaigns. With expertise in content strategy and audience targeting, she understands the importance of an organized approach to managing multiple brands. Under her leadership, Havas Village has maximized ZoomSphere’s capabilities to deliver data-driven, high-impact marketing campaigns.

Let’s dive into how Havas Village Budapest uses ZoomSphere to maintain its industry-leading digital marketing approach.

The Challenge: Too Many Brands, Too Many Moving Parts

Managing social media at scale presents unique challenges:

✅ Keeping 97 social media channels organized while ensuring quality and consistency.
✅ Coordinating 172 users across teams, freelancers, and clients.
✅ Structuring post scheduling, approvals, and campaign execution efficiently.
✅ Aligning social content with paid media strategies and ad targeting.
✅ Enhancing client collaboration for real-time feedback and approvals.

Havas Village needed a powerful and flexible tool to handle these complexities. Enter ZoomSphere.

Winning New Clients with Transparency & Collaboration

At Havas Village Budapest, securing new brand partnerships often involves a competitive pitching process, where agencies must demonstrate their workflow, strategic approach, and ability to drive results. With ZoomSphere, Havas Village has a strong competitive advantage—offering potential clients a level of transparency and collaboration that sets them apart.

Rather than just presenting a strategy, Havas Village shows potential clients exactly how they will be involved in the process. By inviting them into ZoomSphere, brands get a first-hand experience of how campaigns are managed, approved, and optimized in real time. This hands-on approach resonates with clients, as they feel more engaged and directly connected to the content creation process.

"We usually have tenders, and they have to explain how they work, and clients really like that approach—the fact they will be invited to ZoomSphere and work with the Havas team directly. So they can really engage and be directly at the source."
— Noemi Fekete, Senior Social Media and Account Manager

By showcasing ZoomSphere’s collaborative ecosystem, Havas Village not only wins tenders but also fosters long-term partnerships. Clients appreciate the ability to see, comment on, and contribute to their own social media strategy in real time, rather than relying on static reports or endless email exchanges.

The Solution: A Smarter, More Efficient Workflow with ZoomSphere

With a full-plan subscription, Havas Village Budapest has transformed its digital marketing operations by integrating ZoomSphere’s all-in-one platform. They utilize key apps such as:

📌 Scheduler for content planning and automated publishing.
📌 Analytics App to track performance.
📌 Community Management App for real-time engagement.
📌 Workflow Manager to improve collaboration between internal teams, freelancers, and clients.

The recently adopted Workflow Manager is further enhancing internal collaboration, ensuring that tasks are tracked with complete transparency.

By leveraging these apps together, Havas Village has created an efficient and scalable digital marketing ecosystem. Here’s how:

1. Social Media Management on Autopilot

In February 2025 alone, Havas Village published 332 posts, including 193 posts for Hungexpo across Facebook, Instagram, LinkedIn, and TikTok.

They efficiently organize content using tailored workspaces for each brand, ensuring structured content planning and execution.

2. Smarter Planning with Quick Notes

Quick Notes help Havas Village maintain clear and structured campaign planning. The team uses them to mark key ad targeting strategies, such as:

🎯 Whether a post should focus on engagement, reach, or conversions.
📢 The platform (Facebook, Instagram, TikTok).
🎞️ The preferred ad format (image, carousel, video).

A color-coded system simplifies campaign planning at a glance:

🟡 Yellow = Instagram engagement ads.
💗 Pink = Reach-focused Facebook campaigns.
🔹 Other colors represent different objectives, such as conversions or awareness.

This structured approach ensures better coordination, optimized ad spending, and a clear content roadmap.

3. Keeping Content Ideas in One Place with Post Ideas

Rather than managing content ideas in scattered documents, Havas Village tracks important topics, industry news, and campaign concepts using the Post Ideas feature.

For example, when a major event arises, the team quickly adds it to Post Ideas, ensuring they never miss an opportunity for timely content.

"We really love the Post Ideas feature. Even though we are two companies sitting in one place, and our PPC team is in another company, we can help them with post boosting via Post Ideas. They can set the campaign live before the post is actually out. That is really great." — Noemi Fekete, Senior Social Media and Account Manager

4. Seamless Client Communication & Approvals

Havas Village fosters transparent client collaboration by inviting clients directly into ZoomSphere, eliminating long email threads.

📌 Post Comment Tab serves as a central hub for discussions, reducing miscommunication and streamlining approvals.
📌 Clients can review, approve, or request edits on posts in real time, ensuring a faster feedback loop.

This direct collaboration has become a key advantage when onboarding new clients and pitching to potential clients.

Giving Clients the Freedom to Contribute

Another major benefit of using ZoomSphere is the freedom it provides clients. While the Havas team takes the lead in creating and managing content, some clients prefer to be more hands-on—and ZoomSphere makes this possible.

With direct access to the platform, clients can create their own posts alongside the content curated by Havas Village. This flexibility allows brands to maintain their voice and add spontaneous content while still benefiting from the expertise and structure provided by the agency.

"Some clients also like to create their own posts directly in ZoomSphere. So apart from the posts the Havas team creates for them, they can also add some posts of their own—which is really great."— Noemi Fekete, Senior Social Media and Account Manager

This hybrid approach ensures a perfect balance between strategic content planning and real-time brand engagement, giving clients the best of both worlds. By empowering brands with tools to participate actively, Havas Village strengthens its partnerships and creates a more dynamic, client-driven content strategy.

Why Havas Village Loves ZoomSphere

At Havas Village Budapest, efficiency, teamwork, and seamless client collaboration are at the heart of their digital strategy. That’s why they don’t just use ZoomSphere—they rely on it.

With everything in one place, their team can effortlessly manage content, track progress, and communicate in real time. Whether it's tagging colleagues, coordinating with freelancers, or streamlining approvals, ZoomSphere keeps everyone connected.

One of their favorite features? Post Ideas. With teams spread across different companies, this tool ensures smooth coordination—helping their PPC team schedule campaigns before posts even go live. Labels and notes bring even more clarity, with color-coded markers indicating engagement goals, platforms, and priorities at a glance.

And it’s not just about internal efficiency. Clients love it, too. Being invited into ZoomSphere gives them a front-row seat to the creative process, making collaboration easy and transparent. Some even create their own posts, adding to the synergy.

Beyond the platform itself, customer support is a game-changer. Knowing that help is just seconds away provides peace of mind and keeps their workflow uninterrupted.

They’ve tried other platforms—but nothing compares. For Havas Village, ZoomSphere isn’t just a tool. It’s an essential part of how they work, collaborate, and win.

The Results: A Well-Oiled Social Media Machine

With ZoomSphere, Havas Village Budapest has taken their social media management to the next level:

✅ Structured content planning – A clear overview of every post, campaign, and approval keeps everything organized and on track.
✅ Seamless communication – Tagging team members, freelancers, and clients makes collaboration effortless, eliminating unnecessary back-and-forth.
✅ Smarter ad campaign execution – The PPC team uses Post Ideas and Quick Notes to prepare campaigns in advance, ensuring the right posts get boosted at the right time with the right strategy. Plus, they can obtain the Post ID directly from ZoomSphere, allowing them to set up campaigns ahead of time with precision and efficiency.
✅ Full workflow transparency – Every step is visible in real-time, making it easy to track progress, review past actions, and make data-driven decisions.

For Havas Village, ZoomSphere is more than just a platform—it’s the key to a smoother, smarter, and more efficient social media operation.

Conclusion: A Long-Term Partnership with ZoomSphere

Managing nearly 100 social media channels requires precision, efficiency, and seamless collaboration—exactly what ZoomSphere delivers to Havas Village Budapest.

With a strong commitment to creativity, strategy, and digital excellence, Havas Village Budapest continues to push the boundaries of social media marketing—confident that ZoomSphere will evolve with them every step of the way. 🚀