Most content idea blogs tell you to write more—as if your life isn’t already ruled by blinking cursors and looming deadlines. But it doesn’t matter how many hours you spend wrestling with your keyboard if your audience gives up in less time than it takes to microwave a burrito.

The truth is, the average reader spends 37 seconds on a blog. And with an attention span shorter than a goldfish’s, even Shakespeare would lose readers today. So, if writing feels like a chore, relax—you’re not alone. In fact, what if I told you that writing less could actually deliver more results?

Now, let’s get you 7 ideas that make content work harder than you ever could.

1. Video Content: The King of Engagement (1,200% More Shares!)

Videos are the loudest show-offs in the room—and they’ve earned the right. Shared 1,200% more than text and images combined, video content for brands dominates other formats in engagement metrics. It’s not just because humans process visuals 60,000 times faster than text (though that’s a mic-drop stat in itself). It’s because videos do what marketers secretly wish they could: demand attention and hold it hostage.

Here’s how to make video your secret marketing ally, without breaking a sweat:

• Keep it short. A snappy explainer under 90 seconds beats a 5-minute snooze fest.
• Use tools like Canva or Lumen5 to create polished, professional videos—no Hollywood crew required.
• Show real people. Authenticity increases trust by 44%, so let your audience see faces, not stock photos.

Brands like Nike know this game well. Their You Can’t Stop Us campaign, with its seamless split-screen storytelling, became a global phenomenon—because it felt raw, real, and utterly human.

Tip: Check out our article on marketing to Gen Z to learn how video content resonates with younger audiences.

Do you also want real engagement? Leverage the "mere exposure effect": the more your audience sees your videos, the more they’ll warm up to your brand. Repetition wins, and with the right video, it wins big.

2. Repurpose Content: Make One Idea Work 10x Harder

Creating new content every day is how 60% of marketers waste their time—and, honestly, their sanity. The truth is, repurposing content for different platforms isn’t just efficient; it’s the cheat code to marketing longevity. One idea, multiplied across formats, can stretch your content calendar further than you thought possible.

Here’s How to Repurpose Existing Content:

• Long-Form Blog Post: Break it into a carousel for LinkedIn or concise Twitter threads..
• Webinars: Turn them into bite-sized Instagram Reels, blog summaries, and email highlights.‍
• Infographics: Extract key points from white-papers or reports for shareable visuals.

HubSpot nails this by turning webinars into multi-platform magnets, proving that smart repurposing drives traffic with less effort.

But juggling these formats can get messy fast. Thankfully, tools like ZoomSphere streamline repurposing workflows, making it easy to schedule and tweak content across platforms in one go. Efficiency has never looked this good.

So, keep it simple. Fewer options mean quicker decisions, and your audience will thank you with their clicks.

Learn how to optimize your content with our post on generative engine optimization.

3. Quizzes and Polls

When 91% of consumers say they prefer interactive content, the numbers aren’t lying. Quizzes and polls are engagement gold—and let’s face it, they don’t require a ton of writing. That’s a win for marketers who dread filling blank pages.

Why They Work

Interactive content holds attention longer, boosts recall, and satisfies the innate human craving to “know where they stand.” Call it curiosity or the irresistible urge to see how you compare—it’s engagement dynamite.

Case in Point: Spotify’s "Wrapped" campaign.

By simply leveraging user data, Spotify turned personal listening habits into sharable, interactive content. The result was viral, addictive, and genius.

How to Use Them

• Quizzes: Create BuzzFeed-style quizzes like, “What Kind of Marketer Are You?” It’s an instant win for audience participation.
• Polls: Platforms like LinkedIn are perfect for bite-sized, actionable insights (e.g., “Which social platform gives you the highest engagement?”). They also generate free data for future campaigns.

4. User-Generated Content (UGC): Authenticity Wins Hearts

Consumers trust user-generated content campaigns a staggering 2.4x more than anything brands create themselves. That's because nothing screams "authentic" like real people talking about your product. The best part is, UGC works for you, not the other way around.

Why It Works

Social Proof‍

People trust recommendations from people like them. It’s the same reason we read reviews before buying a toaster—we value real experiences.

Effortless Scaling

UGC lets your audience create the buzz. You provide the stage; they bring the applause.

How to Leverage It

Incentivize Participation

Encourage customers to share photos, reviews, or experiences using branded hashtags.

Example: GoPro’s #GoProAwards transformed users into content creators, building a community while promoting the brand effortlessly.

Organize with Tools

Use content calendars for marketers to plan, track, and amplify UGC campaigns across platforms.

Extend the Shelf Life

Turn UGC into evergreen assets. That photo a customer tagged you in? Repurpose it for ads, emails, and social media posts.

Look… People trust a crowd. The social proof effect means that the more they see others endorsing your brand, the more likely they are to believe in its value.

When it comes to UGC, authenticity is a currency that marketers can’t afford to ignore. Are you tapping into it yet?

5. Infographics: Simplify the Complex

Did you know that infographics are liked and shared 3x more than any other content type? Why? Because humans are wired for visuals. When you present information visually, you’re not only reducing cognitive load but also making your content irresistible.

Why It Works

Instant Clarity

A great infographic condenses data into digestible bites, saving your audience from endless reading.

Shareability

People love sharing smart, visually appealing content. That’s why infographics are the secret behind countless viral campaigns.

How to Use Infographics Effectively

Turn Stats into Stories

Use tools like Piktochart or Venngage to create infographics for marketing that highlight key data points.

Moz’s "Periodic Table of SEO" simplifies complex SEO concepts into a visually captivating resource that marketers return to again and again.

Infographics don’t just simplify the complex—they amplify your message. If you haven’t started using them, the question isn’t “why not?”—it’s “how much engagement are you leaving on the table?”

6. Humor-Based Memes: Relatable, Shareable, and Low-Effort

Some say humor doesn’t belong in professional marketing. To those people, we politely offer: memes. They’re the social media content ideas that hit harder, travel faster, and cost next to nothing to create. Done right, they’re marketing gold—relatable, viral, and laugh-inducing. Done wrong? Well, let’s just say even bad memes still get engagement.

Why They Work

• Humor builds emotional connections and fosters trust. People love to laugh, and they’ll remember the brands that make them do it.
• Short-form meme captions (under 50 characters) outperform longer text, delivering higher engagement on platforms like Instagram.

Execution Tips for Marketing with Memes

1. Stay industry-specific: A meme like “Social Media Manager Starter Pack” lands perfectly with your audience.
2. Draw inspiration from meme-savvy brands like Duolingo, whose hilarious TikTok memes blend humor with brand messaging.
3. Use content calendars to plan meme drops at relevant moments (e.g., industry news, trending topics).

Memes actually leverage the Ben Franklin Effect: If you make someone laugh, they’re more likely to like you—and by extension, your brand. Add a share button, and you’re in business.

Humor may not solve every marketing problem, but when it comes to relatability and reach, memes deliver like nothing else. It’s time to lighten up and laugh your way to engagement.

7. Personalization: 500% ROI Booster

If your marketing feels like a one-size-fits-all sweatshirt, don’t be surprised when it gets ignored. Personalized content, on the other hand, can drive 5-8x ROI and increase sales by 10%, according to McKinsey. People love feeling special—even if it’s just an automated email pretending to care.

Why It Works

Tailored Messaging Wins

Personalized emails have a 29% higher open rate than generic blasts.

Retention Magnet

Netflix’s “Because You Watched” feature keeps users hooked by serving up content based on their viewing habits—a simple yet highly effective personalization strategy.

How to Use Personalization Without Losing Your Mind

1. Email Segmentation: Use tools to send hyper-relevant messages, such as “Happy [X-Year] Anniversary with [Brand]!”
2. Dynamic Content: Automate personalized offers or product recommendations.
3. Interactive Content Ideas for Engagement: Create quizzes or polls that feel custom, then use the data to tailor follow-ups.

Personalized content feels more valuable because it’s tailored specifically to the recipient. People subconsciously assign more worth to things made “just for them.”

It’s not rocket science—personalization is about making your audience feel like you know them. When done right, it’s effective and almost unforgettable.

Are you still sending "Dear Customer" emails? Fix that!

The Power of Content Without the Stress

Look… Content creation doesn’t have to feel like pulling teeth. With these 7 strategies, you can create content ideas for engagement that actually work without burning out.

And here’s the thing: you don’t have to go it alone. Tools like ZoomSphere make it easy to plan, collaborate, and execute these ideas seamlessly, giving you back the time (and sanity) you deserve.

It’s time to stop stressing over blank pages and start focusing on what matters—content that connects, engages, and delivers.

Try ZoomSphere today and make high-impact content feel effortless.

If your idea of engagement stops at “likes” on a post, let’s be honest: you’re more background noise than brand leader. 

Guess what?

Interactive content marketing is the reality check for marketers still clutching at their static content like it’s a safety blanket.

You see, people aren’t passive passengers anymore; they want to drive the car, steer the conversation, and maybe honk the horn a little. They don’t want to be told—they want to be involved.

Look… Interactive content doesn’t just snag attention—it demands it.

Here’s the proof: 81% of marketers agree it’s the single most effective way to make your audience stop scrolling and start engaging.

So, why are so many brands still playing wallflower in a room full of potential? Let’s talk about how to make your audience work for you—and love it.

What Is Interactive Content (and Why Your Audience Craves It)?

Interactive content is the antidote to static, forgettable stuff. It gets your audience involved, delivering audience participation content that sticks.

Here’s the thing: Interactive content works because people are wired to respond to engagement.

Participation creates dopamine spikes—those little jolts of satisfaction that keep users glued to your content longer. In fact, interactive content can increase dwell time on your website by up to 30%, handing you more opportunities to connect, convert, and create loyal customers.

But what is it, exactly?

Interactive content is any digital format that requires user input. Polls, quizzes, or calculators—each one turns a passive observer into an active participant. And the best part is, it’s not just fun; it’s functional. Studies show that quizzes alone can grow email lists by over 50%, proving interactivity isn’t just good for engagement—it’s a lead-generation magic.

You see, in a world where users scroll faster than ever, this format doesn’t just make them stop—it makes them care. So if you’re still relying solely on blog posts and static infographics, maybe it’s time to start talking with your audience instead of at them.

Why Interactive Content Works: The Psychology of Participation

Interactive content is behavioral science at work. Humans aren’t designed to sit still and absorb. Participation flips the switch from passive scrolling to active involvement, creating a connection that static content simply can’t replicate. The benefits of interactive content are backed by psychology, not wishful thinking.

The Mere Exposure Effect

People are wired to like things they interact with—it’s basic psychology. The more they engage, the more they feel connected.

Take BuzzFeed’s quizzes, for instance. “What Kind of Pizza Are You?” isn’t just a frivolous game. It’s a subtle reminder that users crave personalization. When content feels tailored, it feels important.

Participation Breeds Loyalty

User-generated content campaigns thrive on this principle. Coca-Cola’s iconic “Share a Coke” campaign swapped its logo for names, encouraging customers to find and share their bottles. The result was a viral sensation that increased sales by over 7% in key markets. People didn’t just buy Coke—they bought the idea that Coke was theirs.

Engagement That Sticks

Interactive content works because it makes your audience feel seen and heard. Dwell time increases by 30% when users actively participate, giving brands more opportunities to reinforce their message. This isn’t about bells and whistles; it’s about building relationships through engagement.

Interactive content is a strategy that taps into human nature, leveraging our need for connection to drive real results. And if that’s not worth talking about, what is?

Types of Interactive Content

Interactive content isn’t a one-size-fits-all gimmick. It’s a combination of strategies tailored to meet specific goals, whether that’s engagement, lead generation, or driving sales. Now, let’s break it down into what works and why.

Quizzes

BuzzFeed didn’t build its empire on static articles. Its quizzes, ranging from “What Kind of Pizza Are You?” to “Can You Pass This Basic Trivia Test?” rake in millions of views monthly. The secret isn’t just entertainment—it’s personalization. People love content that feels tailored, even if the results are as lighthearted as their ideal pizza topping.

In retail, quizzes also translate to serious conversions. A clothing brand that asks, “What’s Your Perfect Outfit?” isn’t just playing games—it’s collecting data, recommending products, and turning clicks into carts. Quizzes exemplify interactive marketing strategies that combine engagement with data-driven insights.

Polls and Surveys

Starbucks isn’t just known for coffee—it’s a masterclass in user engagement. Its surveys, which invited customers to co-create new menu items, didn’t just generate feedback. They sparked a sense of ownership among consumers, strengthening loyalty.

Look… Polls and surveys aren’t about asking questions; they’re about fostering audience participation content that resonates. This simple tactic can boost email sign-ups, product innovation, and brand love.

Shoppable Videos: A Direct Line to Sales

Videos are not just for entertainment anymore. Shoppable videos are redefining e-commerce. They showcase products and let users buy products instantly. According to studies, shoppable videos increase purchase intent by 9 times, obliterating traditional ad formats.

Instagram leads the charge with its shopping feature, allowing users to go from watching to purchasing without ever leaving the app. This isn’t just innovative; it’s frictionless commerce at its best.

Calculators and Configurators

Not all decisions are easy, and that’s where calculators come in. Whether it’s a mortgage calculator for a financial firm or a fitness goal configurator for a health brand, these tools reduce decision fatigue by offering clarity.

Interactive calculators don’t just inform—they convert. Research shows they significantly increase leads because they hand users the answers they’re searching for, right when they need them.

Secrets to Designing Irresistible Interactive Content

Let’s get one thing straight: great interactive content doesn’t happen by accident. It’s not about slapping on a quiz or throwing in a poll and hoping for the best. It’s about understanding what makes people tick and using interactive content tools and content gamification techniques to design something they can’t resist.

If your content doesn’t make them pause, participate, and stay, you’re leaving opportunities (and dollars) on the table.

1. Gamification: Turning Participation into an Addiction

Gamification isn’t just for gaming. It’s a behavioral science hack. Add progress bars to show users how close they are to finishing a quiz, sprinkle in rewards like badges for completing challenges, or use streaks to keep them coming back. These small psychological nudges exploit our innate desire for accomplishment.

Brands like Duolingo thrive on this concept. By gamifying language learning with streaks and rewards, they’ve turned a chore into a daily habit for over 74 million active users. Apply the same principles to your interactive marketing strategies to keep audiences hooked.

2. Feedback Loops

Interactive content that gives users something back immediately is a guaranteed winner. Polls that update results in real-time, calculators that generate personalized outputs, and quizzes that deliver sharable results all satisfy the need for instant gratification.

Here’s why this works: feedback loops tap into the dopamine system. When people see the impact of their actions, they’re more likely to stay engaged.

3. Social Proof: Let the Numbers Do the Talking

Humans are hardwired to trust what others like. Displaying aggregated poll results, sharing how many users have taken a quiz, or showcasing testimonials within your interactive content builds trust and encourages others to join in. It’s the same principle behind why seeing “10,000 people have already tried this” makes you click faster than you’d like to admit.

For example, Spotify’s Wrapped Campaign isn’t just about data—it’s about showing users what everyone else is doing, amplifying FOMO and making their interactive content viral.

4. Simplicity Meets Utility

Don’t make your interactive content overly complicated. Use calculators to simplify tough decisions (budget estimators or ROI calculators) or configurators to guide users toward the right product. According to research, interactive calculators increase lead generation because they address specific needs with tailored solutions.

Interactive content isn’t just about engaging content ideas—it’s about mastering human psychology. It thrives on gamification, instant feedback, and social proof. Pair these techniques with the right interactive content tools, and your audience won’t just work for you—they’ll stick around, share, and convert. Because in marketing, the best results don’t come from speaking louder; they come from making people act.

How the Big Brands Are Crushing It with Interactive Content

Interactive content is clever and profitable. The biggest brands are already driving serious results with interactive marketing strategies that don’t just stand out—they outperform.

Here’s what’s working:

Nike’s ‘Choose Your Winter’ Campaign

Nike doesn’t just sell products—it creates personalized experiences. With its interactive ‘Choose Your Winter’ campaign, Nike invited users to customize their cold-weather gear based on specific conditions. This wasn’t just smart branding—it was conversion magic. The result was a 20% spike in sales during the campaign period. Interactive storytelling turned indecision into action, proving that when customers feel like co-creators, they also become buyers.

Netflix’s ‘Black Mirror: Bandersnatch’

Netflix blurred the line between watching and participating with its ‘Black Mirror: Bandersnatch’. This choose-your-adventure format wasn’t just a content experiment—it was a masterclass in interactive content case studies. Viewers didn’t just consume the show; they shaped it, making choices that altered the outcome. The buzz alone catapulted Netflix into a new realm of user engagement, showing that interactive storytelling can generate both excitement and loyalty.

Tools to Create Interactive Content (Even If You’re Not a Designer)

You see, interactive content isn’t a luxury—it’s the secret of marketing strategies that work. But here’s the twist: you don’t need to be a designer, coder, or tech wizard to create engaging, interactive magic. You just need the right tools.

The Interactive Toolkit

These tools are designed to help marketers of any skill level create content that doesn’t just inform—it involves.

1. Typeform‍

Perfect for creating sleek, interactive surveys, quizzes, or polls. Typeform’s intuitive interface ensures you’re building audience participation content without needing a graphic design degree.

2. Outgrow

Want calculators, quizzes, or personalized recommendations? Outgrow specializes in interactive content best practices with templates that simplify complex processes.‍

3. Ceros

If you’re looking for interactive infographics or multimedia-rich experiences, Ceros has your back. Create visually stunning content without writing a single line of code.

Now Comes ZoomSphere

Here’s where things get really interesting. ZoomSphere is the ultimate social media scheduler that helps you organize and streamline your content. While tools like quiz builders create engaging posts, ZoomSphere ensures they’re ready to go live by helping you plan and schedule them seamlessly. For features like Instagram quizzes, which can’t be auto-published due to API restrictions, our ZoomSphere mobile app sends you timely reminders, so you’ll never miss a post. And with advanced analytics, you’re not just guessing what works—you’re making informed decisions.

Why These Tools Matter

The tools you choose directly impact how well your content resonates. Interactive content tools like these ensure your content aligns with interactive marketing strategies that generate results. Whether it’s simplifying decision-making or driving meaningful engagement, these tools are your ticket to staying relevant in an increasingly competitive landscape.

Time to Make Your Audience Love Working for You

Interactive content marketing isn’t just a strategy—it’s a necessity. The days of passive consumption are long gone. Today’s audience doesn’t want to be talked at; they want to be part of the conversation. When you give them engaging content ideas that encourage participation, you’re not just marketing—you’re connecting.

Here’s the simple truth: people love working for content they enjoy. Interactive content marketing gives them a reason to engage, stick around, and remember you. Whether it’s a quiz that feels like it was made for them or a poll that lets their voice be heard, participation makes them care.

‍

Employees are becoming the new influencers for their companies. When brands look for influencers and ambassadors to promote their products, they often overlook a powerful resource, their own employees. 

Your employees are your best ambassadors, but their voices often go unheard. EGC helps build trust and credibility with your audience, and it’s also a more affordable way to create content. And the best part is that it doesn’t have to be complicated or take too much time.

So What is Employee-Generated Content?

In simple terms, EGC refers to content created by your company’s own team members. It could be a video, photo, blog post, or anything that gives a genuine, behind-the-scenes look at your brand. 

For example, a salesperson might write a blog post on the benefits of social selling, an engineer could share insights on the latest industry technology, or a new hire might post a photo on LinkedIn documenting their first day at the company. This type of content can showcase your company’s mission, values, and even the advantages of your products or services from the perspective of those who know it best: your employees.

And here’s the thing: People trust people, not companies. In fact, 81% of customers need to trust a brand before making a purchase, and 86% of consumers value authenticity. EGC humanizes your brand by putting real employees front and center, creating a more personal, relatable connection with your audience.

Having people in your content is way more attractive to your audience than just showing off the product. It feels more personal that way. 

It doesn’t require expensive production teams or outside influencers, just your employees sharing their real stories and experiences. This kind of content often resonates more with audiences because it feels genuine and human, making it a simple yet impactful strategy for brands looking to build trust and connection with their audience.

EGC is particularly effective because it’s cost-effective, often more engaging than highly polished influencer campaigns, and much easier to produce. No need to hire expensive agencies or spend hours planning; employees can create content right from their desks, giving your brand an authentic voice. 

How EGC Can Benefit Your Brand

1. Gain more tractions

EGC helps a company reach more people by using its employees' social networks. When employees share company content on their own social media, it gets seen by their friends, family, and colleagues, and potentially even their own followers, especially on platforms like Linkedin. EGC like UGC (User-Generated Content) is a form of word-of-mouth marketing, people usually trust what they hear from someone they know more than ads. Employees are also seen as experts, which can make the company look like a leader in the industry. 

An example of this is when Kadi Poll, Employer Branding Manager at Bolt, shared a post about a day in the life of one of their engineers' dogs. On Bolt's profile, it got 58,000 impressions, but when she shared the same post on her personal LinkedIn, it hit 7.4 million impressions. This just shows how important it is to use employee networks to increase your brand’s reach.

2. Build trust

People trust people, not companies.

People today are becoming more skeptical of the claims employers make about themselves, but they are far more likely to trust insights from people they can relate to.  EGC adds a personal touch to your brand by showcasing real employees and their experiences. The stories told by employees are often more engaging and memorable than traditional corporate messaging, making them especially impactful to attract your audiences. 

A simple post like this one from Annie Wang, a Google Software Engineer, shows how EGC can build trust. By sharing her personal experience with receiving feedback, Annie adds a human touch to Google's culture. People trust the real experiences of employees more than corporate messaging, and stories like these are relatable and memorable.

3. Cost-effective organic reach

Unlike hiring expensive agencies or production teams, EGC requires little cost but still delivers genuine, engaging content. This helps your brand reach more people without spending a lot of money.

4. Offer different perspectives

EGC lets employees from different parts of your company share what they do. This helps show various sides of the business, making the content more interesting. Different experts sharing their insights can give your audience a better understanding of your brand and what you offer.

Take this post from Michal Daniel, Chief People and Legal Officer at Notino, as an example. Here, Michal shares key updates about e-commerce growth and mobile shopping trends. Since Michal works closely with customers and teams across Europe, he provides valuable insights from his unique perspective and offers a deeper look into how Notino stays on top of trends.

Everything You’ve Been Wondering About Employee-Generated Content (EGC) – Explained

We know that starting with EGC can feel a bit overwhelming when you’re new to it. That’s why we’ve put together answers to the most common questions to help guide you through the process and make it easier to get started. Ready? Let’s jump right in.

1. What types of content can employees create?

When it comes to the types of content your employees can create, the possibilities are endless. Here are a few ideas:

• Reviews: Honest reviews on places like Glassdoor give future employees a real look at what it’s like to work at your company.
• Articles & Blogs: Got employees who love to write? Have them share stories or insights on LinkedIn or your blog. It’s a great way to let their passion and expertise shine through.
• Photos & Videos: Behind-the-scenes shots or day-in-the-life videos of your team? Yes, please. It makes your company feel more real, and people connect with that.
• Knowledge-sharing: When employees share industry tips or insights, it positions your company as a thought leader‍
• Case studies: Let your team talk about real challenges they’ve solved. It’s relatable, it’s practical, and it showcases what your company is all about.

At the end of the day, letting your team share their experiences makes your brand feel human. People connect with that, and it creates a sense of trust and authenticity you just can’t buy.

2. How do you encourage employees to create content?

You’d love your employees to create content for your brand, right? But how do you make them want to do it on their own? Most of the time, employees are busy with their day-to-day tasks, and the last thing you want is to make them feel obligated to create content. 

So, how do you encourage them without adding to their workload? Try these approaches:

• Create a sense of community: Keep everyone engaged by having company leaders share updates on LinkedIn about news, achievements, or tagging team members in posts. When employees see their peers sharing content and getting recognized, they’re more likely to join in and do the same. 

Tagging co-workers and adding the company hashtag, like in this post, is a great way to keep everyone engaged and encourage others to share their own stories. 

• Reposting to inspire: If you're a founder, CEO, or manager, you can encourage employees to share more content about the company by simply reposting the ones you like. This way, they’ll know what kind of content works, and it motivates them to post more about the company and similar topics.‍
• Setting an example from the top: When leaders share content about the company on their feed, it encourages employees to follow in their footsteps as a way to help and connect with the leadership. 

3. What are the best ways to repurpose EGC across multiple platforms?

The best way to repurpose EGC across multiple platforms is by resharing it in different formats. For example, you can simply reshare the employee's post directly to the main social media page. In this case, we shared the post of our CEO back on our main social media channel. Or, you can change the format, turning a post into a video and vice versa. 

If you're not sure how to do it correctly, well, you're in luck! We've got an article that talks about this exact topic, walking you through how to do it step by step. Check it out here.

4. What are the risks of EGC?

There are a few risks with EGC. Not all employees are skilled in writing or using social media, so their posts might not always match the brand's tone or quality. Training employees takes time and effort, and it won’t happen overnight.

Another risk is that unhappy employees could post something that harms the brand’s image. Even employees with good intentions might say or do the wrong thing in their content, which could cause problems for the company. Mistakes can spread quickly on social media, so it's important to guide and support employees when they create content.

That’s where ZoomSphere's approval flow comes in. This feature makes sure that only posts marked as "Approved" are automatically published on your social media accounts at their scheduled time, so you can confidently publish content that aligns with your brand.

5. How do you ensure EGC aligns with brand messaging?

To make sure employee-generated content aligns with your brand messaging, start by giving employees clear guidelines. This helps them understand your brand's tone, voice, and goals. 

Make sure they know what kind of content works best for your brand by providing examples and offering support when needed. You can also set up a system to review and curate EGC, ensuring everything shared is on-brand and consistent. 

Encourage employees to take part by creating a culture where they feel comfortable sharing, and give them recognition for their contributions. Finally, keep an eye on how well the content performs so you can adjust your strategy accordingly. 

And there you have it, all the common questions about EGC answered! 

Bonus points! We’ve included a post from our CEO with some valuable tips on how to get the most out of your EGC from prioritizing quality to tracking what works. He covers all the key points. Feel free to check it out!

How ZoomSphere Can Help You with Your EGC Strategy – User Tagging and Collaboration Post

If you need your EGC to be produced quickly and scheduled effectively, ZoomSphere is where you need to go to make it happen. 

We have two powerful tools: User Tagging and Collaboration Posts that are perfect for your EGC strategy. Here’s a step-by-step guide on how to use them:

1. Using Collaborative Posts

Collaborative posts allow your content to show up on both your company’s feed and the collaborator’s feed, giving it more visibility and engagement.

How to create a collaborative post:

• Step 1: In ZoomSphere’s Scheduler App, create your post.

• Step 2: Select the "Invite Collaborator" option and type in the username of the person or brand you want to collaborate with.

• Step 3: Once your post is live, your collaborator will get a notification to accept or decline. If accepted, the post appears on both feeds, sharing all engagement like comments and likes.
• Step 4: If the collaborator doesn’t respond or declines, it will only appear on your feed. To avoid this, check in with your collaborator before sending the invite.

2. Using User Tagging

Tagging allows you to mention relevant employees, creators, or partners in your post. This encourages engagement, as tagged users are likely to share the content with their own networks.

How to tag users:

• Step 1: In the Scheduler App, after creating your post, select the "Tag Users" button.

• Step 2: Enter up to 20 usernames (make sure the accounts are public).

• Step 3: Once tagged, users will be notified, and the post will automatically appear in the "Tagged" section of their profile.

This data helps you optimize your EGC strategy over time and see which collaborations and tags generate the best results.

We hope this article gives you all the info you need to kickstart a successful EGC strategy. Feel free to try out the tools we mentioned with our 14-day trial and see how they can help with your EGC strategy —and of course, share this if you find the article useful!

Let's play a round of Social Media Manager Bingo.
Do you know what is the top three struggles of a social media manager?

1. Need more content to post
2. Do we have enough content for this week? More content, more content, more content.
3. Did I mention more content?

Creating new content every single week can be exhausting. Just like the famous rhyme, "Something old, something new, something borrowed, something blue," you need fresh content, yes—but don’t forget that old content can be just as valuable. That’s where repurpose content comes in. Instead of creating new content for every platform, you can simply take what you already have and reuse it in a different way on another platform.

Quoting Daniel Korenblum for this about repurposing because we couldn’t agree more:

How Repurposing Content Will Help Your Content Strategies

When it comes to taking your content creation game to the next level, the goal should be simple: work smarter, not harder. 

Think about it: you’ve spent hours putting together a high-quality post, a video, or a blog. Why not make the most out of it? If you do it right, you can reach more people across different platforms with what you already have while saving yourself sometimes to create new ones. 

Let your content work for you, not the other way around. Repurposing helps you:

• ‍Expand your reach: Not everyone is on every platform. Your audience might be active on Instagram but not on Facebook, or on Facebook but not on TikTok. You can reach as many people as possible by sharing your content on as many platforms as you can. ‍
• Boost engagement: Different people enjoy different types of content. Some prefer quick TikTok videos, while others like reading blog posts. By turning a long YouTube video into short Instagram stories or a X thread, you can reach your audience on the platforms they prefer.‍
• Save time and effort: More time to chill and relax? Said no more.   

We said it before and we will say it again. To avoid creative burnout, repurpose, repurpose, repurpose. 

Ok,“I’m starting to be convinced now, but how does it work?” You may ask. We know there are questions popping up in your head, and don’t worry—we’re here to help.

7 Most Common Questions About Repurposing Content —Answered & Explains

1. Will my audience get bored if I keep repurposing the same content?

This is a question that pops up all the time! You might be thinking, "If I keep repeating myself, won’t people just unfollow or get annoyed?" The truth is, nope, they won’t! People love consistency, and the fact is, they don’t catch everything the first time around. Think about how many times we scroll past things, right? They won’t even notice that you're repurposing content, let alone get bored of it.

In fact, repetition builds trust. When people see the same message, they're reminded of your expertise and your unique take. It becomes familiar to them, like hearing a catchy song on the radio. It reinforces your expertise, making your audience think, "Oh, I know what they stand for!" Instead of getting bored, they’re more likely to keep you on top of their mind, associating your message with the value you consistently provide.

Joud Altanji said it best. 

And let’s be honest—your real followers won’t mind seeing your messages repeated. They’ll probably feel more connected and even appreciate the reminder, because let’s face it: we all forget things sometimes!

2. Is reposting the same content on another platform considered repurposing, or is there more to it?

It depends.

Reposting the same content on another platform can technically be considered repurposing, but to really make the most of it, you’ll need to do more than just copy and paste. Each platform has its own style and audience so while you can use the same core content, it’s important to tweak it a bit. 

Here’s how:

• Tailor it: Sure, you can reuse content but don’t just post the same YouTube video everywhere. Adjust the format and tone to fit each platform. Longer YouTube videos need to be shortened for TikTok or Instagram Reels and Stories, for example. 

Take ZoomSphere's content as an example: We made a 4-minute YouTube video explaining our Unscheduled Queue & Advanced Duplication feature. But for Instagram Reels, we cut it down to a 1-minute clip that fits better with the fast-paced nature of the platform.

• Space it out: Instead of posting the same content on all platforms at once, give it a few days in between. That way, you keep it fresh without feeling like you're repeating yourself.‍
• Optimize: Make sure your content fits each platform’s specific features. This could mean changing the format, visuals, or how you share links to ensure it works best for that platform.

In the ZoomSphere examples below, notice how we adjusted our approach for each platform. Since Instagram doesn’t support clickable links in captions, we directed users to the link in our bio. On LinkedIn, where clickable links work perfectly, we included multiple links directly in the post.

3. What’s the easiest content to repurpose?

The easiest content to repurpose often comes from video content, especially YouTube. Why?

Because one long video can be broken down into smaller pieces for different platforms. For example:

• A long YouTube video can be shortened into short-form videos for TikTok or Instagram Reels.
• Key points or quotes from the video can be used for X posts.
• The script can be turned into a blog post.

But what if you're not posting on YouTube at all? Does that mean you can't repurpose your content?

Not at all! It works the same way for any long-form content like blog articles, podcasts, or webinars—anything that has a lot of information. The key is to start with one platform where you can be consistent, focus on building content there, and then plan to repurpose that content across other platforms.

Some other platforms you can repurpose include:

• Blog Posts
• Podcasts
• Webinars
• Infographics
• Ebooks/Whitepapers
• Newsletters
• Social Media Posts
• Case Studies
• Presentations/Slide Decks

4. Does repurposing hurt my SEO?

Short answer: No, it doesn’t hurt your SEO. In fact, it can actually help improve it if done correctly.

Why? Because when you repurpose content, you're not just copying and pasting, you have to adjust your content on different platforms. So there is no duplicate content. 

How does it help with your SEO? Take this case for example, you take your longest blog post and turn it into a video, that video can be embedded back into your blog, keeping users on your site longer, which is great for SEO. More time spent on your page signals to Google that your content is valuable. 

Another way that it can help SEO is by expanding your audience reach across multiple platforms. When more people see your content, it increases the chances of getting backlinks, which can improve your website’s authority and rankings on search engines.

5. How do I know which content to repurpose?

The best place to start is with your top-performing content, ideally evergreen content that remains relevant over time.

However, it's not just evergreen content that can be repurposed. Seasonal content that performs well at certain times of the year and high-engagement content on social media are also worth considering. 

A simple way to identify your most popular content is by checking your website or social media analytics for posts that get the most traffic, comments, or shares. You can also get ideas by seeing what’s working for your competitors. 

6. Can I repurpose content created by others, or should I only use my own?

Yes, you can absolutely repurpose content created by others—this is called using "external content."

Content repurposing is not necessarily just about reusing your own content, but other people's content can also be effectively used for these purposes.  For example, you can take inspiration from a successful YouTube video in your niche and create your own version by adding your unique perspective or expanding on the topic.

Another way to repurpose external content is by summarizing a well-received blog post for your social media audience. You could also transform data from industry reports into infographics or social media posts. In both cases, make sure you give credit to the original creators at the end of your post.

The key is to add value or commentary, not just copy the original. This strategy allows you to benefit from content that's already proven successful while respecting intellectual property. As our CEO at ZoomSphere shared, there are multiple techniques you can use to effectively repurpose external content to save time, give it a read here. 

7. How often should I repurpose my content?

Repurpose your content regularly as part of your content strategy. The Rule of 7 says people need to see your message at least seven times before taking action, so repetition is essential.

According to a poll from The StartUp Marketer newsletter, 29% of marketers repurpose content from the past month, another 29% from 4-6 months ago, and 21% are willing to go back over a year.

Follow the 80/20 rule when it comes to content creation: spend about 20% of your time creating new content and 80% repurposing and promoting it. For example, if you spend 10 hours a week on content, dedicate 2 hours to the original piece and 8 hours to repurposing it into blog posts, social media updates, videos, or podcasts.

In short, repurpose content as often as it makes sense for your strategy. Focus on quality over quantity and make it a regular part of your content process.

Before You Get Started, Here Are 3 Expert Tips for Repurposing Your Content the Right Way

Repurposing content isn’t easy, and if done incorrectly, it can waste your time without delivering the results you want.

So before getting to step on how to do it, we’ve gathered 3 of the best tips from experts who have seen it all to help you craft a repurposing strategy that work.

1. Don’t just post and forget

When you put your content out there, don't just assume it's going to do its job; you've got to be involved. 

‍Trena Little, a YouTube strategist and coach who is focused on helping small businesses, course creators, coaches and online businesses, learned you can't just post and ghost. You need to be there, responding to comments, participating in discussions, and really engaging with the people who are taking the time to interact with your content. 

This isn't just about pushing information out; it's about building a community around what you're doing. Each comment, each interaction is a chance to deepen relationships and show your audience that you value their input and engagement. 

So, if you're going to make an impact on any platform, remember, engagement is key. It's what turns viewers into followers and followers into a loyal community.

2. Don’t try to cut corner

Taylor Scher, an SEO consultant, gave his biggest tip to avoid half-assing it when you’re repurposing your content. Make sure you’re actually tailoring it to fit each platform you’re posting on. It’s not about just doing the bare minimum—you need to really make your content work for that specific audience. 

This is where the DISH framework comes in handy:

• Digestible - Is the content easy for people on that platform to consume?
• Informative - Is it packed with value? Is it worth reading?
• Sharable - Will people want to pass it along to others?
• Helpful - Does it give actionable value to your audience?

3. Don’t spread yourself too thin

From our experience, you don’t need to be active on every single platform.

If your current strategy focuses on YouTube and TikTok, stick to those. You don’t need to worry about Instagram or any other channel just because they exist. It’s far more effective to excel on two or three platforms than to spread yourself thin trying to manage five. Focus on where your audience is and where you can make the most impact.

How to Repurpose Your Content from Video to Posts: A Step-by-Step Guide

Now that we’ve got all the questions and tips out of the way, let’s dive into the fun part—creating! 

In this section, we’re going to show you exactly how to turn a single YouTube video into multiple pieces of content. It’s a tactic we use all the time at ZoomSphere, now we got to pass it down to you.

Step 1: Start with a YouTube Video

You can either start with a YouTube video that you already have or create a new one. The key is to choose a video that contains a lot of important information valuable for your target audience. In this example, we are choosing the video titled How to Prepare Video Scripts Like a Pro.

Step 2: Turn Your Video into a Blog Post

Transform your YouTube video into a blog post. Start by adapting the video's transcript to make it suitable for reading. Remove any phrases meant specifically for YouTube, like "subscribe for more videos," and use keywords that improve search results.

Here, we take the transcript of the video and transform it into another blog post titled Elevating Short-Form Video Creation through Collaborative Scripting based on the information and inspiration from the YouTube video. We also include a backlink to the original video in our post to provide more elaboration on the idea and to drive more traffic to the video.

Step 3:  Turn Your Video into multiple Short-Form Videos

Choose the part that has important information, remove filler parts, and keep the short clip to the main point. For the video Master Short Form Video Creation with ZoomSphere, we created a short clip down to the important part when we mentioned the importance of short-form video content and how ZoomSphere can assist in creating, managing, and distributing it. 

You can also be creative by presenting the content in a different way. For example, for the video on Master Collab Posts & User Tagging in the Scheduler App, we turned the information from this into 2 short videos talking about each feature separately, why you should use and how to use it.

Step 4: Turn Your Video into Carousel Posts for Instagram and LinkedIn

That brings us to the next point. With the same video, you can also create an infographic or carousel that highlights the key information in a word format. This allows your audience to easily revisit the main points if they forget something. 

For example, for the same video, we created a carousel that showcases the most important aspects of the feature, with images to illustrate. Having a clear, visually appealing word version helps your audience to quickly grasp the main points.

Step 5: Turn Your Video into Quotes

Quotes are a simple yet powerful way to grab attention. At ZoomSphere, we took a key takeaway from our video on managing scripts and turned it into a memorable quote. This quote helped sum up the main message we wanted to deliver to our audience, making it easier for them to remember and engage with us. 

Short and impactful messages like this can quickly hook people and make your content more shareable.

Step 6: Schedule Your Short-Form Content Across Multiple Platforms

In this step, you can either upload your videos manually to each platform, like Instagram, TikTok, or YouTube Shorts or use a tool like ZoomSphere to make things easier.

ZoomSphere lets you upload one video and schedule it to multiple platforms in one go, saving time and effort. You can also store templates for captions and hashtags that you use often, making the process quicker.

ZoomSphere shows real-time previews as you create your posts, allowing you to make adjustments to fit the platform. If you need approval from a client or team member, they can review and leave feedback right on the platform. Once everything is approved, your content will be automatically scheduled for publishing, quick and simple. 

3 Tools You Can Use in ZoomSphere to Streamline Your Content Repurposing Process

Now that you know how to do it, let us show you how we can help make the process a bit easier. As a team that’s always online, or as we like to call ourselves, social media experts, we understand the struggle of repurposing your content across multiple platforms. 

We’ve been there, and we know how time-consuming it can be. That’s why we’ve listed 3 tools here in ZoomSphere that you can use to streamline the process, so you can focus on your creative work instead.

1. Unscheduled Queue: Keep Your Content Ready for Future Use

One of the coolest tools in ZoomSphere is the Unscheduled Queue. This feature lets you create and stash your posts without needing to pin them to a specific date. It's perfect for piling up evergreen content or hanging onto those brilliant ideas for future campaigns.

How you can use it:

• Create and Save: Craft your content and hit the "Unscheduled Queue" button to save it. It'll stay safe until you're ready to launch it.

• Drag and Drop: When it's time to publish, simply drag your content from the Unscheduled Queue into your calendar. Whether it’s a viral reel, a popular Instagram post, or an in-depth blog, you’ll have it ready to go. 
• ‍Repost Old Content Got some golden posts from the past? Zoomsphere makes it easy to give them another round in the spotlight. Just find your top-performing post, click “Duplicate to Unscheduled Queue,” and voilà—it’s lined up for another showing.

2. Advanced Duplication: Repurpose Content Across Multiple Platforms

Managing multiple accounts or campaigns? ZoomSphere’s Advanced Duplication feature lets you copy and repurpose content across different Workspaces, Schedulers, and platforms. This way, you don’t have to start from scratch every time.

How you can use it:

• Cross-Platform Sharing: Pick the post you want to copy, hit "Advanced Duplication," and choose where to send it. This makes it simple to share your content across platforms like Instagram, Facebook, and LinkedIn.

• Bulk Duplication: Managing multiple campaigns or clients? Quickly duplicate posts. It’s ideal for consistent messaging across different channels.‍
• Flexible Scheduling: Set up your posts for now, later, or whenever it fits your schedule.

If you’d like a more visual guide, you can check out a video from our team here: Scheduler App: Unscheduled Queue & Advanced Duplication

3. Collaborative Scripting with ZoomSphere Notes: Make Short-Form Video Creation Easier

One of the best tools in ZoomSphere is ZoomSphere Notes, which makes working together on video scripts super easy. 

It allows teams to collaborate in real-time, making sure your short-form video content is well-organized and fits your brand’s message before production starts. It’s a great feature to simplify the video creation process and help your content hit the target every time.

How you can use it:

• Collaborative Scripting: Your team can draft scripts together, assign roles, set deadlines, and tasks all in one place. Team members can give feedback and edit the script in real-time, so everyone stays on the same page.

• Organize Your Work: The app allows you to structure your notes with headings, bullet points, and even images. If you're working on a video script, use the color-coding feature to highlight key parts like speaker lines or important cues, keeping everything clear and easy to follow.‍
• Client Collaboration: Easily share the script with clients, allowing them to review and provide input. This ensures the content aligns with their vision before production, improving quality and client satisfaction.
• Link Your Script in Workflow: Once your video script is approved, simply add a link to it in the content brief within Workflow Manager. This keeps everything organized, making it easy for your team to access the script when needed.

Final Remarks

And there you have it—our comprehensive guide on how to repurpose content effectively and correctly. We hope you enjoyed the read and picked up some valuable tips along the way. Remember, the key is to make your content work for you, not the other way around.

Feel free to share this article if you found it useful. And we hope the ZoomSphere features we recommended can give your social media team a well-deserved break from doing everything manually. If you're curious to explore how it could fit into your process, feel free to start a 14-day trial and see how it can help streamline your content strategy.

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When it comes to creating high-quality social media content, internal discussions within a company play a crucial role. By fostering open and effective communication within the company, businesses can create a well-thought-out social media strategy that resonates with their target audience.

THE POTENCY OF DIVERSE PERSPECTIVES

One of the main benefits of internal discussions is the diversity of perspectives and expertise that different departments and teams bring to the table. For example, the marketing team can provide insight into the target audience, while the product team can provide information on the features and benefits of a product. By including different perspectives, the company can create social media content that effectively communicates its message and resonates with its target audience.

ENSURING STRATEGIC ALIGNMENT THROUGH PROTOCOLS

Additionally, internal discussions can help to establish clear guidelines and protocols for social media content creation and approval process. This ensures that all the content published aligns with the company's values, mission and goals.

Furthermore, it is also important to have a designated team or person who is responsible for monitoring and moderating the social media accounts, to ensure that any negative comments or feedback are addressed promptly and appropriately.

ELEVATING TEAM COHESION AND ENTHUSIASM

But the benefits of internal discussions go beyond just creating high-quality social media content. It also has a positive impact on the team spirit within the company. When different departments and teams are involved in discussions and decision-making, they feel more invested in the company's social media strategy and are more likely to support and implement it. This creates a sense of unity and collaboration within the company, which can lead to a more motivated and productive team.

Internal discussions can also be a great opportunity for team members to share their ideas and offer suggestions for improvement. This not only leads to better social media content but also fosters a culture of continuous learning and improvement. Moreover, it can also provide an opportunity for team members to share their achievements, which helps to build their confidence and pride in the company.

Encouraging internal discussions can lead to a more motivated and productive team, as well as a more effective social media strategy.

UNLOCKING TEAM SYNERGY: PRACTICAL TIPS FOR STIMULATING INTERNAL DISCUSSIONS

Here are some practical tips on how to encourage and stimulate internal discussions within your company:

1. Foster a culture of open communication: Encourage team members to share their thoughts and ideas openly. Create a safe and inclusive environment where everyone feels comfortable expressing their opinions and perspectives.

2. Set clear objectives and goals: Clearly define the purpose and goals of the internal discussions. This will help team members understand the importance of their participation and stay focused on the desired outcomes.

3. Provide platforms for communication: Utilize various communication tools like ZoomSphere Chat, Workflow manager, and Notes to allow team members to collaborate and share their ideas effectively.

4. Lead by example: As a leader or manager, actively participate in the discussions and showcase your willingness to listen to different viewpoints. By demonstrating openness and receptiveness, you can encourage others to do the same.

5. Encourage diversity of perspectives: Ensure that discussions involve team members from different departments, roles, and backgrounds. This diversity of perspectives will enrich the discussions and lead to more innovative and well-rounded ideas.

6. Recognize and reward participation: Acknowledge and appreciate team members who actively contribute to the discussions. This could be through verbal recognition, incentives, or even highlighting their contributions in company-wide communications. By recognizing their efforts, you motivate others to actively participate as well.

7. Provide constructive feedback: Encourage team members to provide constructive feedback to each other's ideas and suggestions. This promotes a culture of collaboration and continuous improvement, where everyone feels valued and their contributions are considered.

8. Schedule regular discussion sessions: Set aside dedicated time for internal discussions, whether it's a weekly meeting, monthly brainstorming session, or any other format that suits your company's needs. Consistency is key to keeping the momentum going and ensuring that discussions remain a priority.

By implementing these tips, you can create an environment that encourages and stimulates internal discussions, leading to a more cohesive and effective social media strategy, as well as a stronger sense of unity and collaboration within your team.

Did you know that ZoomSphere chat can also be used to approve posts? Watch the following video

In conclusion, internal discussions play a vital role in creating high-quality social media content and fostering a positive team spirit within a company. By involving different departments and teams in the discussions, establishing clear guidelines and protocols, and providing an opportunity for team members to share their ideas, businesses can create a cohesive and well-thought-out social media strategy that resonates with their target audience, and promote a culture of unity, collaboration and continuous learning and improvement.