Part of the Mafra Group, Óčko TV is just one of the many media brands managed by the company, which also includes iDnes, Impuls Radio, Express, TicketPortal, and Antiyoutuber, among others. Managing social media for such a large array of brands requires coordination, creativity, and efficiency—something the team at Óčko TV has mastered with the help of ZoomSphere.

At the heart of Óčko TV ’s social media operations is Michal Janíček, the head of social. Though he came into the role with little experience in social media, Michal has grown into the position over the past two years. "I had no real experience in social media management," he laughs. "But for some reason, the hiring manager saw potential in me and brought me on board." Soon after Michal’s arrival, Eliška Herciková joined the team. "She taught us how to use it, and it quickly became our go-to for managing content," Michal recalls.

Eliška's experience in social media dates back over eight years, during her time at FTV Prima where she managed a team of 20 and oversaw content for 120 brands. "Before we had access to APIs, everything was done manually—It was chaos," she recalls. "When I joined Óčko TV, I couldn’t imagine working without ZoomSphere, so naturally, we implemented it right away."

Completing the core team is Stáňa Houdková, the talented team’s social redactor. Having joined Óčko TV fresh out of university, Stáňa quickly mastered the ZoomSphere platform. “I’d been managing social media since I was 14, running a successful fan page, but I’d never used a social media management tool before ZoomSphere.”

Managing Over 5,000 Posts a Month

With ZoomSphere, the social team, under Michal’s leadership, manages an impressive volume of content. Across all the brands under Mafra, the team manages around 5,000 posts per month, with Óčko TV alone producing about 800 posts.

‍“Our Instagram never sleeps! It’s publishing new content every hour, which has mastered the platform’s algorithm.” Eliška noted.

Before using ZoomSphere, Eliška recalls managing this workload at her previous company as “a nightmare.” She describes the chaos: “Back then, we used Excel sheets to plan posts, and everything had to be done manually. We’d have to change the copy for each platform, set phone reminders, and publish everything one by one. There were no tools for scheduling or approvals, so we used email screenshots to get content approved, often with attached videos. It was impossible to keep up.”

That’s why Eliška introduced ZoomSphere to her new team, transforming their workflow and enabling more efficient content production.

ZoomSphere: A Game-Changer for Content Creation and Approval

Now, with ZoomSphere, the process is far more streamlined. Stáňa explains how the team starts each day: “We have a morning meeting to discuss what’s trending—celebrity birthdays, news events, and more. We assign tasks, create graphics in Canva or videos if needed, and then upload everything into ZoomSphere.”

Created posts in dedicated post statuses get reviewed and approved by Michal or Stáňa and are scheduled for publishing either on the same or the following day.

The approval process has also seen a big improvement. Eliška explains, “About 70% of our content is organic, and ZoomSphere’s Post Status feature speeds up internal approvals—it’s much faster than emailing screenshots.”

The business team, however, still uses email for approving paid content. But ZoomSphere’s built-in approval workflow keeps everything—from feedback to final sign-offs—organized and efficient.

Tracking Success and Staying Ahead of Trends

The team at Óčko TV doesn’t just post content—they track its performance carefully. Using ZoomSphere’s Analytics app and the Leader Board feature, they keep an eye on their competitors and measure their own success. Most of Mafra’s managed media brands continue to lead in the social media landscape, consistently achieving impressive engagement and reach across platforms.

Their content often hits big numbers. Michal notes, “Our Instagram Reels regularly reach millions of views, and one of our YouTube Shorts got 3.4 million views—despite the fact that we only post on YouTube about 10 times a month. Our focus is mainly on Instagram, Facebook, and naturally also TikTok.”

Though TikTok isn't their primary platform, Eliška emphasizes its importance. “TikTok always sets the trends. What’s popular there eventually makes its way to Instagram and Facebook, so we keep a close watch.”

Favorite Features and Time-Saving Tools

The team loves how ZoomSphere simplifies their workflow. One of the team’s favorite features is the ability to invite Instagram collaborators directly into ZoomSphere’s calendar. "It’s a big time-saver, especially when we’re co-authoring posts," notes Michal.

The team also frequently uses ZoomSphere’s Quick Notes and Tasks features to plan strategy, mark significant events, such as celebrities' birthdays, and track ongoing marketing campaigns and contests (Facebook, Instagram).

The Future with ZoomSphere

With ZoomSphere, Óčko TV’s social media workflow has been transformed. “It’s hard to imagine going back to the way things were before,” says Michal. “We’re saving time, producing more content, and achieving great results. ZoomSphere has become an indispensable part of our workflow.”