Weekly Social Media Scoop: Custom Feeds, AI & Platform Tweaks

We're back a week later with our latest social media scoop—and there's a lot you might have missed but definitely shouldn't!

From Threads launching another batch of new features to Instagram teasing its new Edits app, here's everything you need to know before heading into the weekend.

What's new on Instagram?

New Fonts for Instagram Stories

Instagram is currently testing two new fonts for Stories that will give brands and creators more options to align their content with their visual identity. We're not entirely sure if a font that looks like it was taken from the Burn Book cover will be useful for many brands, but hey, it's something.

Timed Polls for

Another feature that has been secretly in development is timed polls. These provide an opportunity for brands to increase audience interaction—because we already know that what doesn’t last forever grabs way more attention.

Profile Grid Editing

Now, this one’s a bit controversial. Would you want the option to rearrange your entire grid and completely switch up your profile aesthetic? To be fair, this could be a great feature for brands and creators who want to highlight key content or promos when the three Pins just aren’t enough. Plus, with the ability to add Highlights directly to the grid, it opens up even more ways to showcase what's important. But also… imagine the chaos.

Two screenshots showcasing Instagram’s new features. The left screenshot displays the option to add Highlights to the grid, allowing users to feature specific posts. The right screenshot shows the “Edit Grid” interface, where users can drag and rearrange posts to customize their profile aesthetic. The clean layout and light pink background emphasize the functionality and modern design.
Source: Adam Mosseri

Instagram Teases AI Elements from the Edits App

So, remember when we told you Instagram is working on its own editing app that’s supposed to drop this February? Well, they’ve just cranked up the hype by teasing a few features we can expect—including an AI photo-to-video tool that honestly sounds both impressive and like something we’ll probably use twice before forgetting it exists.

WhatsApp Connection Stickers

You can now add WhatsApp connection stickers to your Instagram Stories, making it easier for people to reach you on WhatsApp instantly.

Archiving Live Stories

Another new feature from Instagram—you can now archive Stories that are still active on your profile.

Meta’s AI Content Disclosure Updates

This one’s for both Instagram and FacebookMeta just updated its AI content disclosure tags to bring more transparency to AI-generated posts. Does this mean the end of AI-generated grannies celebrating their 120th birthday with a cake they totally baked themselves? Probably not. At least now it should be a little clearer that they’re not real (and hopefully, fewer boomers will take the bait in the comments).

New 'Pals' Sticker

And lastly, something for fun—Instagram is also testing a new sticker called "Palls." It's basically like a modern virtual Tamagotchi, but without the I-have-to-feed-them stress. To be completely honest, even though it sounds cool and could bring a lot of community engagement, we think it will only be a trend for a few days.

What's new on Threads?

Custom Feeds

Threads is rolling out custom feeds, letting users personalize their content and share curated feeds with followers. Brands can jump on this to create topic-focused feeds, making it easier to engage audiences and get noticed.

Privacy Settings for Tagging

Last week, we talked about the new photo tagging option on Threads. Now, you can also manage who can tag you in posts with new privacy settings. So if bots keep spamming you, maybe it’s time for a quick settings check!

Follow All Mentioned Users

The new “Follow All” feature lets users instantly follow every account mentioned in a post. Perfect for networking and building brand communities—because who has time to tap follow one by one?

Meta’s Best Practices for Threads

Feeling a bit lost on Threads? Meta just dropped a guide to help you navigate the app like a pro. If you're still figuring things out, we definitely recommend checking it out!

Two screenshots of Threads showcasing its features. The left image displays the "Following" tab, highlighting a timeline of posts from followed accounts, including text posts and audio clips. The right image shows a user profile with options to follow or mention the account. It includes a thread about seeking vendors for a community marketplace, showcasing how Threads facilitates engagement and content sharing. The interface is clean and user-friendly, with a light pink background complementing the design.
Source: Meta

What's new on YouTube?

A New Batch of Features

YouTube just rolled out some fresh updates to make content consumption even better. Say hello to Faster Speeds, Shorts Smart Downloads, Shorts Picture-in-Picture, and High-Quality Audio.

What's new on LinkedIn?

New Video Updates

LinkedIn is updating its video features to make it easier for people to find and interact with video posts. For brands, it’s a great chance to start sharing more videos and see what sticks.

Two screenshots highlighting LinkedIn's updated video content capabilities. The left image shows a video post with a panel discussion, featuring captions and engagement options like like, comment, repost, and share. The right image displays a LinkedIn user profile with a section for recent videos, showcasing a grid of video thumbnails. The design emphasizes video discoverability and user engagement, making it easier to explore video content on the platform.
Source: Social Media Today

B2B Marketing Guide

LinkedIn’s new guide is all about how measurement drives growth. It’s packed with tips from marketing pros on using machine learning, new analytics tools, and fresh data. If you’re into that, give it a read!

What's new on X?

Grok Standalone App Coming Soon

The standalone Grok app is launching this February! If you haven’t heard of it yet, think ChatGPT, but with Elon’s spin on it.

X Adds New Elements to Grok Chatbot

Speaking of Grok, X just rolled out a few updates, including file uploads and personalization. You can now tell Grok What would you like me to know about you? and tweak How would you like me to respond? to make it feel more like your AI.

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