Social never sleeps. From YouTube’s push for better watch time to Instagram quietly killing off a forgotten feature, here’s your weekly roundup of what’s new, and worth your attention in the world of social media.

What’s new on Instagram?

Bye Bye, Notes on Reels and Posts

Instagram is pulling the plug on that one feature you probably forgot existed: adding Notes to Reels and posts. Adam Mosseri confirmed that the tool, introduced last year, never really took off (and honestly, we’re not shocked). Notes still live on in DMs, where they’ve seen more traction.

Instagram Search Is Getting Smarter

Instagram is working on improving in-app search with some major upgrades. Adam Mosseri announced on his Instagram that soon, you'll be able to:

🔎 Search for accounts with better accuracy
🔎 Search for content more easily
🔎 Search within a user’s profile to find specific posts or info faster

These changes should make it way easier to navigate the platform, especially if you’re hunting down older posts or stalking content (no judgment).

Meta Verified Gets a Push (Again)

Some users are now seeing a splash message inside the app saying that Reels from verified accounts typically get more engagement, basically a not-so-subtle nudge to subscribe to Meta Verified. Whether this is true across the board or just a growth tactic... we’ll let you decide.

What’s new on YouTube?

YouTube Is Changing How Shorts Views Are Counted

YouTube’s updating how it tracks view counts for Shorts, moving away from simple views and placing more weight on watch time. It’s a shift toward rewarding actual engagement rather than just scroll-by views, so if you're making Shorts, it’s time to focus on keeping people watching, not just grabbing attention.

{{form-component}}

What’s new on X?

X Introduces Video Reaction Replies

X (formerly Twitter) is testing a feature that lets you react to posts with a video reply, a move clearly inspired by TikTok’s video responses. It’s aimed at boosting video engagement, and it could open new doors for creators who love being on camera (or brands who want to jump into trends).

What’s new on LinkedIn?

Calendly Meets LinkedIn CTA Buttons

LinkedIn now lets you integrate Calendly directly into your profile’s CTA button, making it easier than ever to book calls or meetings right from your profile. Great news for consultants, creators, or anyone tired of back-and-forth scheduling.

What’s new on TikTok?

TikTok Now Auto-Resizes Your Photos

Posting photos on TikTok? The app now automatically resizes images to a 3:4 format to better fit its vertical layout. No more awkward cropping or manual editing, just upload and go.