A week has passed, and we’re back with the latest social media updates. From TikTok’s economic flex to Bluesky’s newest features—let’s dive in and break it all down.

What’s new on Instagram?

Instagram Is Working on Community Chats

Instagram is developing a new Community Chats feature that could allow up to 250 people to join a single chat. Admins will have the power to remove both messages and members to help keep the space safe and on-topic. Exact launch details and functionality are still under wraps, but it’s another sign Meta’s betting big on group-driven features.

Instagram Is Testing Blue Search Links in Comments

Instagram is also experimenting with blue search links at the top of comment sections—much like TikTok. These clickable links highlight related topics in the video and take users to relevant search results, making content discovery smoother (and more familiar).

What’s new on TikTok?

TikTok Shares New Report on Its Economic Impact‍

A new Oxford Economics report highlights TikTok’s growing role in the U.S. economy. The platform supports over 4.7 million jobs—from content creators to marketers—and is used by 7.5 million U.S. businesses employing 28 million workers. 74% of surveyed businesses said TikTok helped them scale operations, with small and large brands seeing real impact.

How Marketers Can Win Big During Major Events‍

From tentpole events like the Summer Games to Valentine's Day, TikTok helps brands stay part of the cultural conversation. According to a new report with MAGNA, TikTok not only reaches audiences traditional TV misses—it also keeps them engaged before, during, and long after big events.

The secret? Start early. TikTok recommends planning ahead to reserve premium ad spots, align creative strategy, and keep momentum going with tools like TopView and the Pulse suite.

What’s new on Bluesky?

Longer Videos + A DM Requests Folder

Bluesky is slowly leveling up. You can now post longer videos (finally!), and there’s a new DM requests folder to help you manage messages from people you don’t follow. It’s giving early Twitter energy—but in a decentralized way.

What’s new on Threads?

Search Through Your Old Posts

Threads added a new search icon in the profile tab, making it easier to find your older content. A small but super helpful tweak for anyone who posts often (or just forgets what they’ve said).

What’s new on Pinterest?

AI-Generated Pins Now Get a Label

Pinterest is stepping up transparency by labeling AI-generated images on pins. It’s a big move in the world of visual content—and one that could influence how audiences engage with your brand’s visuals. If you’re using generative AI, keep it clear and keep it real.