Another week goes by, and we're back with new updates from social media! From TikTok's latest AI experiment to fresh updates on Facebook and Instagram, here's everything you need to know!

What’s new on TikTok?

AISelf Expands to More Users

TikTok is rolling out AISelf, its AI-powered selfie generator, to more users after a limited testing phase. The feature allows users to generate AI-enhanced versions of their selfies, likely in response to the ongoing demand for AI-driven personalization.

A Fresh Look for Desktop

TikTok has redesigned its desktop app to mirror the mobile experience more closely. The navigation bar is now optimized for larger screens, the "For You" feed and Explore tab have been revamped, and live-streaming supports both portrait and landscape modes. A floating player in Chrome also lets users multitask while watching. While most users remain on mobile, these updates make TikTok’s desktop version more engaging for those who prefer a bigger screen.

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What’s new on Facebook?

New Story Styles: Clip Mash-up & Photo Collage

Facebook is introducing two new story formats for multiple media selection: Clip Mash-up and Photo Collage. This could open up new creative possibilities for brands and users looking to make their stories more dynamic. If your brand leans heavily on Stories, start experimenting with these formats to stand out in crowded feeds.

Pre-Made Templates for Stories

Facebook has also added Templates to Stories, making it easier to create professional-looking posts with minimal effort. This update could be a game-changer for social media managers who want to streamline content creation without sacrificing quality.

What’s new on Instagram?

Carousel Posts, But Make Them Flexible

Instagram now lets users post carousel posts with different photo sizes—finally! No more cropping headaches when you’re trying to mix portrait and landscape shots. This is a small but mighty update for brands and content creators who want more creative freedom.

Reels Posting Tips from Instagram

At a recent NYC Creator Event, Instagram shared its top Reels tips, emphasizing the power of 3-minute unfiltered storytelling. Short-form content is still king, but Instagram suggests that authentic, longer-form Reels are gaining traction. If you’ve been keeping it under 30 seconds, this might be your cue to experiment with longer, narrative-driven videos.

More Previews of Meta’s Edits App

Meta has revealed more previews of Edits, its upcoming creative tool designed to enhance video editing.

What’s new on Threads?

Floating Button for Faster Posting

Threads is testing a floating button for post creation, making it easier for users to share thoughts on the fly. While it’s a minor tweak, it shows that Meta is still actively improving the platform’s usability.

What’s new on YouTube?

Premium Lite Subscription Rolls Out

YouTube is launching an ad-free Premium Lite subscription, giving users an affordable alternative to its full Premium offering. If this gains traction, it could impact YouTube’s ad revenue model—something marketers should watch closely.

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What’s new on X (Twitter)?

Feed Sorting for Communities

X is adding new feed sorting options for its Communities feature, allowing users to better navigate and engage with discussions. This could make niche communities even more valuable for brands looking to target specific audience segments.