Weekly Social Media Scoop: DM Updates, Grok Launch & TikTok Shopping

Another week has passed, and we're back with the latest scoop on social media news! Platforms are rolling out fresh updates (as always), so we’ve summarized everything you need to stay ahead.

What’s new on Instagram?

More New Fonts for Stories

It feels like we’re updating you about new fonts almost every week, but here we go again. Instagram is reportedly working on another batch of fonts for Stories. But hey, we’ll take whatever we can get to better match with our branding!

DM Upgrades: Scheduled Messages & Better Translations

Instagram has also rolled out a big update to DMs, adding features like scheduled messages, improved translations, and the ability to send music directly in chats. Now, you can better plan your responses in advance, and international conversations just got a whole lot easier.

Testing Comment Downvotes

Instagram is also experimenting with comment downvotes, a feature you might recognize from Reddit. Adam Mosseri later hopped on Threads to clarify that these are not meant to be dislike buttons but rather a tool to surface the most relevant comments.

What’s new on Threads?

Limiting Post Replies

Threads is testing the option to restrict replies to just your followers. This could be a great feature for brands wanting more control over conversations and a way to reduce spam and trolling in the comments.

What’s new on Facebook?

Livestreams Will Be Auto-Deleted After 30 Days

Big change incoming—Facebook will now automatically remove livestreams after 30 days. Make sure to download and repurpose your live content before it disappears!

What’s new on TikTok?

Expanding Live Shopping to More Countries

Rumor has it that TikTok plans to expand its live shopping feature to more countries. If you're in the B2C segment, we recommend keeping an eye on how e-commerce trends shift on the platform.

‘Most-Loved’ Tag for Shop Items

Speaking of TikTok Shop, they’re also rolling out a “Most-Loved” tag, highlighting popular products. This could boost product discoverability and credibility.

Highlighting Music Industry Impact

TikTok just released a new report showcasing its influence on the music industry. If you work in music or influencer marketing, this is definitely worth a read.

TikTok's 2024 music report highlights its impact on streaming, discovery, and fan engagement. 84% of Billboard hits first went viral on TikTok, and U.S. users stream more, spend more on merch, and are twice as likely to be super fans.

What’s new on YouTube?

Testing Voice Replies in Comments

YouTube is experimenting with voice replies in the comments section. This could open new engagement opportunities, making it easier for brands and creators to interact with audiences in a more dynamic and personal way.

What’s new on LinkedIn?

New Newsletter Metrics

LinkedIn is rolling out expanded analytics for newsletters, giving brands deeper insights into audience engagement. Use these insights to refine your newsletter content and improve performance.

Guide to Live Event Marketing

If you’re running events on LinkedIn, they’ve also just dropped a new guide on maximizing performance before, during, and after your event. Make sure to give it a read!

What’s new on Bluesky?

Reply Controls & Profile Search

Bluesky users can now control who replies to their posts and search through profile content more easily.

📢 App Version 1.98 is rolling out now, including: (1/5) • a new option for who can reply to your posts • search posts by a user • lots of little improvements to make the app feel better!

[image or embed]

— Bluesky (@bsky.app) 17 February 2025 at 22:20

What’s new on X?

Grok Standalone App Now Available on iOS

Remember how we teased the Grok standalone app? It's now available on iOS!

Grok is X’s AI chatbot—think of it as ChatGPT, but with Elon’s twist. Now, you can access it without needing to go through X—just open the app and chat away!

Google Expands AI Image Generator

Google is rolling out its AI-powered image generator, Whisk, to more than 100 new countries, giving marketers new creative opportunities for visual content creation.

BuzzFeed Eyes a Social Media Platform

BuzzFeed is reportedly working on launching its own social media platform with a focus on fostering a more positive online space.

That’s a wrap on this week’s updates! Stay tuned for more social media news next week.

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