It’s Friday again, which means only one thing:
Your weekly round of updates you didn’t know you needed (but totally do) is here.

From Instagram trying to steal CapCut’s thunder to TikTok’s latest attempt to eat… Google Maps?!
Here’s what went down!

What’s New on Instagram?

Instagram Drop It's Own Editing App

CapCut, who? Instagram has officially launched Edits, a standalone app built for creators who want more control over their video content. According to Adam Mosseri, it's just the beginning.

“We’ve been building this alongside creators from day one,” Mosseri wrote. “Give it a try and let me know what other features you’d like to see!”

Spoiler: it's free (for now), and it's basically CapCut with a different branding.

Share Reels in New "Blends"

Another new update Mosseri shared on his Instagram profile was a new feature called Blends, which lets you and your friends (or a whole group chat) create a shared feed of Reels.

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What’s New on TikTok?

TikTok Tests Carousel Previews

TikTok is catching up with a much-needed feature: the ability to preview your carousel posts before hitting publish. It’s currently being tested on Android.

TikTok’s Review Tab Takes on Google Maps

Forget opening a new tab. TikTok is testing a reviews tab that lets users rate and review locations right inside the comments of tagged videos.

Whether it’s a café, park, or museum, you’ll now see:

• ⭐ User star ratings
• 📝 Written reviews
• 📸 User-submitted photos

It’s not available on every video (yet), but it’s another bold move in TikTok’s quest to dominate search.

What’s New on Threads?

Threads Adds Ads (Everywhere)

Ads are now officially global on Threads. That means sponsored content is coming to a feed near you, whether you like it or not.

For brands, this opens up a great opportunity to experiment with a new channel for their next campaigns.

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Multiple Links Are Coming to Profiles

Soon, you won’t have to choose between your blog, store, and newest video link (or settle for just one Linktree link). Yay!