Employees are becoming the new influencers for their companies. When brands look for influencers and ambassadors to promote their products, they often overlook a powerful resource, their own employees. 

Your employees are your best ambassadors, but their voices often go unheard. EGC helps build trust and credibility with your audience, and it’s also a more affordable way to create content. And the best part is that it doesn’t have to be complicated or take too much time.

So What is Employee-Generated Content?

In simple terms, EGC refers to content created by your company’s own team members. It could be a video, photo, blog post, or anything that gives a genuine, behind-the-scenes look at your brand. 

For example, a salesperson might write a blog post on the benefits of social selling, an engineer could share insights on the latest industry technology, or a new hire might post a photo on LinkedIn documenting their first day at the company. This type of content can showcase your company’s mission, values, and even the advantages of your products or services from the perspective of those who know it best: your employees.

And here’s the thing: People trust people, not companies. In fact, 81% of customers need to trust a brand before making a purchase, and 86% of consumers value authenticity. EGC humanizes your brand by putting real employees front and center, creating a more personal, relatable connection with your audience.

Having people in your content is way more attractive to your audience than just showing off the product. It feels more personal that way. 

It doesn’t require expensive production teams or outside influencers, just your employees sharing their real stories and experiences. This kind of content often resonates more with audiences because it feels genuine and human, making it a simple yet impactful strategy for brands looking to build trust and connection with their audience.

EGC is particularly effective because it’s cost-effective, often more engaging than highly polished influencer campaigns, and much easier to produce. No need to hire expensive agencies or spend hours planning; employees can create content right from their desks, giving your brand an authentic voice. 

How EGC Can Benefit Your Brand

1. Gain more tractions

EGC helps a company reach more people by using its employees' social networks. When employees share company content on their own social media, it gets seen by their friends, family, and colleagues, and potentially even their own followers, especially on platforms like Linkedin. EGC like UGC (User-Generated Content) is a form of word-of-mouth marketing, people usually trust what they hear from someone they know more than ads. Employees are also seen as experts, which can make the company look like a leader in the industry. 

An example of this is when Kadi Poll, Employer Branding Manager at Bolt, shared a post about a day in the life of one of their engineers' dogs. On Bolt's profile, it got 58,000 impressions, but when she shared the same post on her personal LinkedIn, it hit 7.4 million impressions. This just shows how important it is to use employee networks to increase your brand’s reach.

2. Build trust

People trust people, not companies.

People today are becoming more skeptical of the claims employers make about themselves, but they are far more likely to trust insights from people they can relate to.  EGC adds a personal touch to your brand by showcasing real employees and their experiences. The stories told by employees are often more engaging and memorable than traditional corporate messaging, making them especially impactful to attract your audiences. 

A simple post like this one from Annie Wang, a Google Software Engineer, shows how EGC can build trust. By sharing her personal experience with receiving feedback, Annie adds a human touch to Google's culture. People trust the real experiences of employees more than corporate messaging, and stories like these are relatable and memorable.

3. Cost-effective organic reach

Unlike hiring expensive agencies or production teams, EGC requires little cost but still delivers genuine, engaging content. This helps your brand reach more people without spending a lot of money.

4. Offer different perspectives

EGC lets employees from different parts of your company share what they do. This helps show various sides of the business, making the content more interesting. Different experts sharing their insights can give your audience a better understanding of your brand and what you offer.

Take this post from Michal Daniel, Chief People and Legal Officer at Notino, as an example. Here, Michal shares key updates about e-commerce growth and mobile shopping trends. Since Michal works closely with customers and teams across Europe, he provides valuable insights from his unique perspective and offers a deeper look into how Notino stays on top of trends.

Everything You’ve Been Wondering About Employee-Generated Content (EGC) – Explained

We know that starting with EGC can feel a bit overwhelming when you’re new to it. That’s why we’ve put together answers to the most common questions to help guide you through the process and make it easier to get started. Ready? Let’s jump right in.

1. What types of content can employees create?

When it comes to the types of content your employees can create, the possibilities are endless. Here are a few ideas:

• Reviews: Honest reviews on places like Glassdoor give future employees a real look at what it’s like to work at your company.
• Articles & Blogs: Got employees who love to write? Have them share stories or insights on LinkedIn or your blog. It’s a great way to let their passion and expertise shine through.
• Photos & Videos: Behind-the-scenes shots or day-in-the-life videos of your team? Yes, please. It makes your company feel more real, and people connect with that.
• Knowledge-sharing: When employees share industry tips or insights, it positions your company as a thought leader‍
• Case studies: Let your team talk about real challenges they’ve solved. It’s relatable, it’s practical, and it showcases what your company is all about.

At the end of the day, letting your team share their experiences makes your brand feel human. People connect with that, and it creates a sense of trust and authenticity you just can’t buy.

2. How do you encourage employees to create content?

You’d love your employees to create content for your brand, right? But how do you make them want to do it on their own? Most of the time, employees are busy with their day-to-day tasks, and the last thing you want is to make them feel obligated to create content. 

So, how do you encourage them without adding to their workload? Try these approaches:

• Create a sense of community: Keep everyone engaged by having company leaders share updates on LinkedIn about news, achievements, or tagging team members in posts. When employees see their peers sharing content and getting recognized, they’re more likely to join in and do the same. 

Tagging co-workers and adding the company hashtag, like in this post, is a great way to keep everyone engaged and encourage others to share their own stories. 

• Reposting to inspire: If you're a founder, CEO, or manager, you can encourage employees to share more content about the company by simply reposting the ones you like. This way, they’ll know what kind of content works, and it motivates them to post more about the company and similar topics.‍
• Setting an example from the top: When leaders share content about the company on their feed, it encourages employees to follow in their footsteps as a way to help and connect with the leadership. 

3. What are the best ways to repurpose EGC across multiple platforms?

The best way to repurpose EGC across multiple platforms is by resharing it in different formats. For example, you can simply reshare the employee's post directly to the main social media page. In this case, we shared the post of our CEO back on our main social media channel. Or, you can change the format, turning a post into a video and vice versa. 

If you're not sure how to do it correctly, well, you're in luck! We've got an article that talks about this exact topic, walking you through how to do it step by step. Check it out here.

4. What are the risks of EGC?

There are a few risks with EGC. Not all employees are skilled in writing or using social media, so their posts might not always match the brand's tone or quality. Training employees takes time and effort, and it won’t happen overnight.

Another risk is that unhappy employees could post something that harms the brand’s image. Even employees with good intentions might say or do the wrong thing in their content, which could cause problems for the company. Mistakes can spread quickly on social media, so it's important to guide and support employees when they create content.

That’s where ZoomSphere's approval flow comes in. This feature makes sure that only posts marked as "Approved" are automatically published on your social media accounts at their scheduled time, so you can confidently publish content that aligns with your brand.

5. How do you ensure EGC aligns with brand messaging?

To make sure employee-generated content aligns with your brand messaging, start by giving employees clear guidelines. This helps them understand your brand's tone, voice, and goals. 

Make sure they know what kind of content works best for your brand by providing examples and offering support when needed. You can also set up a system to review and curate EGC, ensuring everything shared is on-brand and consistent. 

Encourage employees to take part by creating a culture where they feel comfortable sharing, and give them recognition for their contributions. Finally, keep an eye on how well the content performs so you can adjust your strategy accordingly. 

And there you have it, all the common questions about EGC answered! 

Bonus points! We’ve included a post from our CEO with some valuable tips on how to get the most out of your EGC from prioritizing quality to tracking what works. He covers all the key points. Feel free to check it out!

How ZoomSphere Can Help You with Your EGC Strategy – User Tagging and Collaboration Post

If you need your EGC to be produced quickly and scheduled effectively, ZoomSphere is where you need to go to make it happen. 

We have two powerful tools: User Tagging and Collaboration Posts that are perfect for your EGC strategy. Here’s a step-by-step guide on how to use them:

1. Using Collaborative Posts

Collaborative posts allow your content to show up on both your company’s feed and the collaborator’s feed, giving it more visibility and engagement.

How to create a collaborative post:

• Step 1: In ZoomSphere’s Scheduler App, create your post.

• Step 2: Select the "Invite Collaborator" option and type in the username of the person or brand you want to collaborate with.

• Step 3: Once your post is live, your collaborator will get a notification to accept or decline. If accepted, the post appears on both feeds, sharing all engagement like comments and likes.
• Step 4: If the collaborator doesn’t respond or declines, it will only appear on your feed. To avoid this, check in with your collaborator before sending the invite.

2. Using User Tagging

Tagging allows you to mention relevant employees, creators, or partners in your post. This encourages engagement, as tagged users are likely to share the content with their own networks.

How to tag users:

• Step 1: In the Scheduler App, after creating your post, select the "Tag Users" button.

• Step 2: Enter up to 20 usernames (make sure the accounts are public).

• Step 3: Once tagged, users will be notified, and the post will automatically appear in the "Tagged" section of their profile.

This data helps you optimize your EGC strategy over time and see which collaborations and tags generate the best results.

We hope this article gives you all the info you need to kickstart a successful EGC strategy. Feel free to try out the tools we mentioned with our 14-day trial and see how they can help with your EGC strategy —and of course, share this if you find the article useful!

Let's play a round of Social Media Manager Bingo.
Do you know what is the top three struggles of a social media manager?

1. Need more content to post
2. Do we have enough content for this week? More content, more content, more content.
3. Did I mention more content?

Creating new content every single week can be exhausting. Just like the famous rhyme, "Something old, something new, something borrowed, something blue," you need fresh content, yes—but don’t forget that old content can be just as valuable. That’s where repurpose content comes in. Instead of creating new content for every platform, you can simply take what you already have and reuse it in a different way on another platform.

Quoting Daniel Korenblum for this about repurposing because we couldn’t agree more:

How Repurposing Content Will Help Your Content Strategies

When it comes to taking your content creation game to the next level, the goal should be simple: work smarter, not harder. 

Think about it: you’ve spent hours putting together a high-quality post, a video, or a blog. Why not make the most out of it? If you do it right, you can reach more people across different platforms with what you already have while saving yourself sometimes to create new ones. 

Let your content work for you, not the other way around. Repurposing helps you:

• ‍Expand your reach: Not everyone is on every platform. Your audience might be active on Instagram but not on Facebook, or on Facebook but not on TikTok. You can reach as many people as possible by sharing your content on as many platforms as you can. ‍
• Boost engagement: Different people enjoy different types of content. Some prefer quick TikTok videos, while others like reading blog posts. By turning a long YouTube video into short Instagram stories or a X thread, you can reach your audience on the platforms they prefer.‍
• Save time and effort: More time to chill and relax? Said no more.   

We said it before and we will say it again. To avoid creative burnout, repurpose, repurpose, repurpose. 

Ok,“I’m starting to be convinced now, but how does it work?” You may ask. We know there are questions popping up in your head, and don’t worry—we’re here to help.

7 Most Common Questions About Repurposing Content —Answered & Explains

1. Will my audience get bored if I keep repurposing the same content?

This is a question that pops up all the time! You might be thinking, "If I keep repeating myself, won’t people just unfollow or get annoyed?" The truth is, nope, they won’t! People love consistency, and the fact is, they don’t catch everything the first time around. Think about how many times we scroll past things, right? They won’t even notice that you're repurposing content, let alone get bored of it.

In fact, repetition builds trust. When people see the same message, they're reminded of your expertise and your unique take. It becomes familiar to them, like hearing a catchy song on the radio. It reinforces your expertise, making your audience think, "Oh, I know what they stand for!" Instead of getting bored, they’re more likely to keep you on top of their mind, associating your message with the value you consistently provide.

Joud Altanji said it best. 

And let’s be honest—your real followers won’t mind seeing your messages repeated. They’ll probably feel more connected and even appreciate the reminder, because let’s face it: we all forget things sometimes!

2. Is reposting the same content on another platform considered repurposing, or is there more to it?

It depends.

Reposting the same content on another platform can technically be considered repurposing, but to really make the most of it, you’ll need to do more than just copy and paste. Each platform has its own style and audience so while you can use the same core content, it’s important to tweak it a bit. 

Here’s how:

• Tailor it: Sure, you can reuse content but don’t just post the same YouTube video everywhere. Adjust the format and tone to fit each platform. Longer YouTube videos need to be shortened for TikTok or Instagram Reels and Stories, for example. 

Take ZoomSphere's content as an example: We made a 4-minute YouTube video explaining our Unscheduled Queue & Advanced Duplication feature. But for Instagram Reels, we cut it down to a 1-minute clip that fits better with the fast-paced nature of the platform.

• Space it out: Instead of posting the same content on all platforms at once, give it a few days in between. That way, you keep it fresh without feeling like you're repeating yourself.‍
• Optimize: Make sure your content fits each platform’s specific features. This could mean changing the format, visuals, or how you share links to ensure it works best for that platform.

In the ZoomSphere examples below, notice how we adjusted our approach for each platform. Since Instagram doesn’t support clickable links in captions, we directed users to the link in our bio. On LinkedIn, where clickable links work perfectly, we included multiple links directly in the post.

3. What’s the easiest content to repurpose?

The easiest content to repurpose often comes from video content, especially YouTube. Why?

Because one long video can be broken down into smaller pieces for different platforms. For example:

• A long YouTube video can be shortened into short-form videos for TikTok or Instagram Reels.
• Key points or quotes from the video can be used for X posts.
• The script can be turned into a blog post.

But what if you're not posting on YouTube at all? Does that mean you can't repurpose your content?

Not at all! It works the same way for any long-form content like blog articles, podcasts, or webinars—anything that has a lot of information. The key is to start with one platform where you can be consistent, focus on building content there, and then plan to repurpose that content across other platforms.

Some other platforms you can repurpose include:

• Blog Posts
• Podcasts
• Webinars
• Infographics
• Ebooks/Whitepapers
• Newsletters
• Social Media Posts
• Case Studies
• Presentations/Slide Decks

4. Does repurposing hurt my SEO?

Short answer: No, it doesn’t hurt your SEO. In fact, it can actually help improve it if done correctly.

Why? Because when you repurpose content, you're not just copying and pasting, you have to adjust your content on different platforms. So there is no duplicate content. 

How does it help with your SEO? Take this case for example, you take your longest blog post and turn it into a video, that video can be embedded back into your blog, keeping users on your site longer, which is great for SEO. More time spent on your page signals to Google that your content is valuable. 

Another way that it can help SEO is by expanding your audience reach across multiple platforms. When more people see your content, it increases the chances of getting backlinks, which can improve your website’s authority and rankings on search engines.

5. How do I know which content to repurpose?

The best place to start is with your top-performing content, ideally evergreen content that remains relevant over time.

However, it's not just evergreen content that can be repurposed. Seasonal content that performs well at certain times of the year and high-engagement content on social media are also worth considering. 

A simple way to identify your most popular content is by checking your website or social media analytics for posts that get the most traffic, comments, or shares. You can also get ideas by seeing what’s working for your competitors. 

6. Can I repurpose content created by others, or should I only use my own?

Yes, you can absolutely repurpose content created by others—this is called using "external content."

Content repurposing is not necessarily just about reusing your own content, but other people's content can also be effectively used for these purposes.  For example, you can take inspiration from a successful YouTube video in your niche and create your own version by adding your unique perspective or expanding on the topic.

Another way to repurpose external content is by summarizing a well-received blog post for your social media audience. You could also transform data from industry reports into infographics or social media posts. In both cases, make sure you give credit to the original creators at the end of your post.

The key is to add value or commentary, not just copy the original. This strategy allows you to benefit from content that's already proven successful while respecting intellectual property. As our CEO at ZoomSphere shared, there are multiple techniques you can use to effectively repurpose external content to save time, give it a read here. 

7. How often should I repurpose my content?

Repurpose your content regularly as part of your content strategy. The Rule of 7 says people need to see your message at least seven times before taking action, so repetition is essential.

According to a poll from The StartUp Marketer newsletter, 29% of marketers repurpose content from the past month, another 29% from 4-6 months ago, and 21% are willing to go back over a year.

Follow the 80/20 rule when it comes to content creation: spend about 20% of your time creating new content and 80% repurposing and promoting it. For example, if you spend 10 hours a week on content, dedicate 2 hours to the original piece and 8 hours to repurposing it into blog posts, social media updates, videos, or podcasts.

In short, repurpose content as often as it makes sense for your strategy. Focus on quality over quantity and make it a regular part of your content process.

Before You Get Started, Here Are 3 Expert Tips for Repurposing Your Content the Right Way

Repurposing content isn’t easy, and if done incorrectly, it can waste your time without delivering the results you want.

So before getting to step on how to do it, we’ve gathered 3 of the best tips from experts who have seen it all to help you craft a repurposing strategy that work.

1. Don’t just post and forget

When you put your content out there, don't just assume it's going to do its job; you've got to be involved. 

‍Trena Little, a YouTube strategist and coach who is focused on helping small businesses, course creators, coaches and online businesses, learned you can't just post and ghost. You need to be there, responding to comments, participating in discussions, and really engaging with the people who are taking the time to interact with your content. 

This isn't just about pushing information out; it's about building a community around what you're doing. Each comment, each interaction is a chance to deepen relationships and show your audience that you value their input and engagement. 

So, if you're going to make an impact on any platform, remember, engagement is key. It's what turns viewers into followers and followers into a loyal community.

2. Don’t try to cut corner

Taylor Scher, an SEO consultant, gave his biggest tip to avoid half-assing it when you’re repurposing your content. Make sure you’re actually tailoring it to fit each platform you’re posting on. It’s not about just doing the bare minimum—you need to really make your content work for that specific audience. 

This is where the DISH framework comes in handy:

• Digestible - Is the content easy for people on that platform to consume?
• Informative - Is it packed with value? Is it worth reading?
• Sharable - Will people want to pass it along to others?
• Helpful - Does it give actionable value to your audience?

3. Don’t spread yourself too thin

From our experience, you don’t need to be active on every single platform.

If your current strategy focuses on YouTube and TikTok, stick to those. You don’t need to worry about Instagram or any other channel just because they exist. It’s far more effective to excel on two or three platforms than to spread yourself thin trying to manage five. Focus on where your audience is and where you can make the most impact.

How to Repurpose Your Content from Video to Posts: A Step-by-Step Guide

Now that we’ve got all the questions and tips out of the way, let’s dive into the fun part—creating! 

In this section, we’re going to show you exactly how to turn a single YouTube video into multiple pieces of content. It’s a tactic we use all the time at ZoomSphere, now we got to pass it down to you.

Step 1: Start with a YouTube Video

You can either start with a YouTube video that you already have or create a new one. The key is to choose a video that contains a lot of important information valuable for your target audience. In this example, we are choosing the video titled How to Prepare Video Scripts Like a Pro.

Step 2: Turn Your Video into a Blog Post

Transform your YouTube video into a blog post. Start by adapting the video's transcript to make it suitable for reading. Remove any phrases meant specifically for YouTube, like "subscribe for more videos," and use keywords that improve search results.

Here, we take the transcript of the video and transform it into another blog post titled Elevating Short-Form Video Creation through Collaborative Scripting based on the information and inspiration from the YouTube video. We also include a backlink to the original video in our post to provide more elaboration on the idea and to drive more traffic to the video.

Step 3:  Turn Your Video into multiple Short-Form Videos

Choose the part that has important information, remove filler parts, and keep the short clip to the main point. For the video Master Short Form Video Creation with ZoomSphere, we created a short clip down to the important part when we mentioned the importance of short-form video content and how ZoomSphere can assist in creating, managing, and distributing it. 

You can also be creative by presenting the content in a different way. For example, for the video on Master Collab Posts & User Tagging in the Scheduler App, we turned the information from this into 2 short videos talking about each feature separately, why you should use and how to use it.

Step 4: Turn Your Video into Carousel Posts for Instagram and LinkedIn

That brings us to the next point. With the same video, you can also create an infographic or carousel that highlights the key information in a word format. This allows your audience to easily revisit the main points if they forget something. 

For example, for the same video, we created a carousel that showcases the most important aspects of the feature, with images to illustrate. Having a clear, visually appealing word version helps your audience to quickly grasp the main points.

Step 5: Turn Your Video into Quotes

Quotes are a simple yet powerful way to grab attention. At ZoomSphere, we took a key takeaway from our video on managing scripts and turned it into a memorable quote. This quote helped sum up the main message we wanted to deliver to our audience, making it easier for them to remember and engage with us. 

Short and impactful messages like this can quickly hook people and make your content more shareable.

Step 6: Schedule Your Short-Form Content Across Multiple Platforms

In this step, you can either upload your videos manually to each platform, like Instagram, TikTok, or YouTube Shorts or use a tool like ZoomSphere to make things easier.

ZoomSphere lets you upload one video and schedule it to multiple platforms in one go, saving time and effort. You can also store templates for captions and hashtags that you use often, making the process quicker.

ZoomSphere shows real-time previews as you create your posts, allowing you to make adjustments to fit the platform. If you need approval from a client or team member, they can review and leave feedback right on the platform. Once everything is approved, your content will be automatically scheduled for publishing, quick and simple. 

3 Tools You Can Use in ZoomSphere to Streamline Your Content Repurposing Process

Now that you know how to do it, let us show you how we can help make the process a bit easier. As a team that’s always online, or as we like to call ourselves, social media experts, we understand the struggle of repurposing your content across multiple platforms. 

We’ve been there, and we know how time-consuming it can be. That’s why we’ve listed 3 tools here in ZoomSphere that you can use to streamline the process, so you can focus on your creative work instead.

1. Unscheduled Queue: Keep Your Content Ready for Future Use

One of the coolest tools in ZoomSphere is the Unscheduled Queue. This feature lets you create and stash your posts without needing to pin them to a specific date. It's perfect for piling up evergreen content or hanging onto those brilliant ideas for future campaigns.

How you can use it:

• Create and Save: Craft your content and hit the "Unscheduled Queue" button to save it. It'll stay safe until you're ready to launch it.

• Drag and Drop: When it's time to publish, simply drag your content from the Unscheduled Queue into your calendar. Whether it’s a viral reel, a popular Instagram post, or an in-depth blog, you’ll have it ready to go. 
• ‍Repost Old Content Got some golden posts from the past? Zoomsphere makes it easy to give them another round in the spotlight. Just find your top-performing post, click “Duplicate to Unscheduled Queue,” and voilà—it’s lined up for another showing.

2. Advanced Duplication: Repurpose Content Across Multiple Platforms

Managing multiple accounts or campaigns? ZoomSphere’s Advanced Duplication feature lets you copy and repurpose content across different Workspaces, Schedulers, and platforms. This way, you don’t have to start from scratch every time.

How you can use it:

• Cross-Platform Sharing: Pick the post you want to copy, hit "Advanced Duplication," and choose where to send it. This makes it simple to share your content across platforms like Instagram, Facebook, and LinkedIn.

• Bulk Duplication: Managing multiple campaigns or clients? Quickly duplicate posts. It’s ideal for consistent messaging across different channels.‍
• Flexible Scheduling: Set up your posts for now, later, or whenever it fits your schedule.

If you’d like a more visual guide, you can check out a video from our team here: Scheduler App: Unscheduled Queue & Advanced Duplication

3. Collaborative Scripting with ZoomSphere Notes: Make Short-Form Video Creation Easier

One of the best tools in ZoomSphere is ZoomSphere Notes, which makes working together on video scripts super easy. 

It allows teams to collaborate in real-time, making sure your short-form video content is well-organized and fits your brand’s message before production starts. It’s a great feature to simplify the video creation process and help your content hit the target every time.

How you can use it:

• Collaborative Scripting: Your team can draft scripts together, assign roles, set deadlines, and tasks all in one place. Team members can give feedback and edit the script in real-time, so everyone stays on the same page.

• Organize Your Work: The app allows you to structure your notes with headings, bullet points, and even images. If you're working on a video script, use the color-coding feature to highlight key parts like speaker lines or important cues, keeping everything clear and easy to follow.‍
• Client Collaboration: Easily share the script with clients, allowing them to review and provide input. This ensures the content aligns with their vision before production, improving quality and client satisfaction.
• Link Your Script in Workflow: Once your video script is approved, simply add a link to it in the content brief within Workflow Manager. This keeps everything organized, making it easy for your team to access the script when needed.

Final Remarks

And there you have it—our comprehensive guide on how to repurpose content effectively and correctly. We hope you enjoyed the read and picked up some valuable tips along the way. Remember, the key is to make your content work for you, not the other way around.

Feel free to share this article if you found it useful. And we hope the ZoomSphere features we recommended can give your social media team a well-deserved break from doing everything manually. If you're curious to explore how it could fit into your process, feel free to start a 14-day trial and see how it can help streamline your content strategy.

‍

The digital landscape has witnessed a surge in short-form video content on platforms like TikTok and Instagram Reels, making a lasting impact within a brief span. However, the essence of creating a compelling short video lies in a well-articulated script. This article underscores the importance of collaborative scripting using ZoomSphere Notes, contrasting it with a scenario where social media agencies proceed without this collaborative effort.

SCENARIO ANALYSIS:

WITHOUT COLLABORATIVE SCRIPTING:

Social media agencies often work under tight deadlines, which might lead to bypassing the scripting stage, especially for short-form videos. The pitfalls of such an approach include:

• Missed Creative Insights: Without a collaborative approach to script preparation, the potential creative insights from colleagues are missed. The collective brainstorming and discussion on the script can bring out innovative ideas, diverse perspectives, and constructive feedback, enriching the script substantially. A tool like ZoomSphere facilitates these internal discussions, fostering a culture of collaboration that propels the video content quality to higher echelons, as discussed in this ZoomSphere blog post.
• Lack of Clarity: Absence of a well-thought-out script can lead to unclear messaging, making the video less engaging or informative.
• Inconsistent Branding: The rush to production without a script may result in inconsistent branding, potentially confusing the audience.
• Resource Drain: Unplanned shoots may require more time and resources, with a higher likelihood of requiring re-shoots and edits.

EMBRACING COLLABORATION WITH ZOOMSPHERE NOTES:

ZoomSphere Notes offers a structured platform for team collaboration on scriptwriting, enhancing the pre-production phase significantly. The advantages include:

• Structured Scripting: Teams can meticulously plan the video script, marking different phases like speaker shots, exterior views, or screencasting. This structured approach ensures a well-organized and impactful video.
• Real-Time Collaboration: Social media managers, team members, and clients can collaboratively work on the script in real-time, making instant amendments, and discussing ideas.
• Client Involvement: Engaging clients in the scripting process ensures alignment with their expectations and feedback, fostering a more fruitful agency-client relationship.
• Quality Enhancement: The collaborative discussions often lead to refining ideas, resulting in a more polished script and eventually, a superior video.

ZOOMSPHERE NOTES IN ACTION:

For instance, a social media agency tasked with creating a promotional short video for a client's new product could use ZoomSphere Notes to draft, discuss, and refine the script. The platform allows for marking when the product should be showcased, when testimonials should be aired, and when the call-to-action should appear. Through real-time discussions, the team, along with the client, can ensure that the script is honed to perfection before moving to the production phase.

TAILORED TIPS FOR ENHANCED COLLABORATION AND PRODUCTION

Creating captivating short-form videos for social media is an art and science, rooted in a well-orchestrated script. The scripting journey, enhanced with real-time collaboration and organized workflow, sets the stage for impactful video content. ZoomSphere stands as a formidable ally in this endeavor, offering tools like Workflow Manager and Notes for a seamless scripting and production process. Here are some tailored tips to navigate this journey proficiently with ZoomSphere:

1. Initiate with Intent:

• Before diving into the initial script draft, get the green light on the topics to be covered in the video. ZoomSphere's Workflow Manager is your go-to tool for managing video ideas. This classic Kanban application allows your create columns like Draft Idea, Suggested Idea / To Approve, Approved Idea, In Progress, and Published, ensuring a well-structured approach from ideation to publication.

2. Color Code Your Script:

• Unleash your creativity with color-coding in your video script. Utilize different background colors for text to distinguish between shot types—be it a speaker shot, exterior view, or screencast. This visual differentiation facilitates a clearer understanding of the script flow.

3. Boost Visibility with Chat Sharing:

• Enhance the visibility of your video script within the internal team by sharing it in a relevant group on ZoomSphere chat. This step ensures that the script is accessible and open for discussions, fostering a collaborative environment.

4. Link Your Script in Content Briefs:

• Once your video script is finalized and you're transitioning to preparing the social media post, include a link to your script in the Content Brief section of the post detail. This linkage ensures a seamless transition from scripting to post preparation, keeping all relevant information at your fingertips.

Employing these tips, aligned with ZoomSphere’s robust features, will undoubtedly streamline the scripting process, fostering a collaborative and efficient environment for creating compelling short-form videos.

Navigating the realm of short-form video creation without a well-drafted script can lead to a murky outcome. ZoomSphere Notes emerges as a game-changer, fostering real-time collaboration among teams and clients, ensuring that the video script is not only well-crafted but also aligns with the brand's messaging and the client’s expectations. This collaborative approach invariably leads to better quality videos, making the most out of the short-form video trend on social media platforms.

In the dynamic world of social media marketing, the relationship between agencies and clients thrives on a foundation of transparency. It’s a conduit that facilitates trust, understanding, and a collaborative spirit. Transparency eliminates the fog of uncertainty, ensuring clients are not in the dark about the strategies being employed and the performance of their social media posts. It's about opening the channels of communication, feedback, and continuous improvement. This ethos of open collaboration is embodied by ZoomSphere, a platform that’s designed to keep the dialogue flowing and the information sharing seamless.

Let’s delve deeper into common challenges social media agencies encounter and how ZoomSphere provides solutions:

1. Challenge: Approval Delays

• Scenario: After crafting a series of posts for upcoming social media activities, obtaining timely approval from clients often turns into a hurdle, delaying the schedule.
• Solution: ZoomSphere enables real-time reviews, edits, and approvals not just in the content calendar, but also directly within the chat feature. With the mobile app, clients can handle approvals on the move or stay updated through mobile notifications, ensuring no delay in getting content live.

2. Challenge: Performance Insight

• Scenario: Clients are keen on understanding the performance of their posts, but traditionally, this information exchange would be manual and time-consuming.
• Solution: ZoomSphere brings real-time performance metrics right within the publishing calendar, offering immediate insights into every post's performance including reels, carousels, and stories. This transparency allows for informed discussions and strategy adjustments.

3. Challenge: Task Management and Accountability

• Scenario: Ensuring that everyone is on the same page with tasks and responsibilities can become a chaotic affair, especially in complex social media activities.
• Solution: ZoomSphere’s Quick Tasks feature streamlines task management, ensuring a structured and accountable approach to handling responsibilities.
  

4. Challenge: Information Sharing

• Scenario: Important information such as upcoming social media activities, team availability, event participations, new product launches, or special promotions often get lost in communication.
• Solution: ZoomSphere’s Quick Notes feature act as a repository for all critical information, ensuring nothing falls through the cracks and both agency and client are aligned.
  

5. Challenge: Managing Client Requests for Content Preparation

• Scenario: Your client has an array of important events, product launches, and special offers that need to be communicated on social media. Keeping track of these requests and ensuring timely preparation and publication of content becomes a juggling act.
• Solution: ZoomSphere’s Workflow Manager module emerges as an ideal solution. It acts as a central hub for managing client requests pertaining to content preparation. Clients can inform the agency about the need to communicate certain events like special offers, new product launches, award achievements, or public event participation through this module. The Workflow Manager, embodying the classic Kanban application, allows tasks to transition through predefined or custom states, typically ‘to-do’, ‘doing’, and ‘done’. Clients can set deadlines for each task, while agencies can assign a responsible person to handle the task. Throughout the process, both parties can keep each other updated on the details and progress through comments, ensuring a seamless flow from task initiation to completion. This transparent, structured approach ensures that nothing slips through the cracks and all client requests are addressed in a timely, organized manner.
  

6. Challenge: Documentation and Access to Key Information

• Scenario: Having a centralized space for important documents like content strategy, brand guidelines, and client contacts is vital. However, the traditional way of sharing documents through email or disparate systems can lead to access issues, outdated information, and lack of collaborative discussions on the documents.
• Solution: ZoomSphere steps in with its Notes module to eliminate these hurdles. Notes is a modern text editor integrated with team discussions, making it a suitable space for documenting and discussing content strategy, brand guidelines, client contacts, and more. The collaborative essence of Notes ensures that all key stakeholders have real-time access to the latest versions of documents and can engage in discussions right within the document. Whether it’s refining the content strategy or ensuring adherence to brand guidelines, Notes becomes a single source of truth, fostering transparency and collaborative engagement between the agency and the client.
  

The Significance and Benefits of Transparency: Transparency in agency-client relations extends beyond mere open communication. It’s about creating a culture where feedback is encouraged, performance data is shared openly, and collaborative decision-making is the norm. The benefits are manifold:

• Trust Building: Transparency cultivates trust as clients have a clear understanding of how their social media activities are being handled.
• Enhanced Collaboration: An open platform for discussion and feedback fosters a collaborative environment, enriching the social media strategy.
• Real-Time Performance Insights: With real-time data at their fingertips, clients and agencies can make informed decisions swiftly.
• Increased Accountability: Clear task assignments and approval processes ensure accountability, driving the project forward in a structured manner.

ZoomSphere isn’t merely a tool; it’s an extension of the ethos that values transparency, collaboration, and mutual growth in the agency-client relationship. By addressing real-world challenges and fostering an environment of open communication, ZoomSphere is setting a new paradigm in how social media agencies and their clients collaborate.

Dive deeper into ZoomSphere’s solutions here.

Digital marketing has grown 30% faster than other sectors of marketing (according to Social Media College). If you’re wondering why that is, I blame COVID-19. With so many losing their jobs and forced to be indoors. Where did people run to for financial stability? The internet. Luckily for many, the digital marketing space is quite easy to break into as a beginner. Needless to say, we are not short of social media managers in 2023.

Whether you’ve been doing this for 10 years or have just redirected yourself into a social media management role, these mistakes creep up even in the most experienced managers. So, what mistakes are social media managers making and how can you make sure you avoid them?

Give your audience the credit they deserve

Let’s start with this. Audiences - especially on social media - are more informed than ever before. Not only that, but GenZ can scope out inauthenticity in a second! All of these social media mistakes lead back to the idea that your audience is clever and they want to be treated as such.

BEING TOO SALESY

Businesses hire social media managers to increase awareness, create an online community, and eventually drive traffic to a product or service offering. Diving straight into ‘driving traffic’ completely dismisses the most important part of an online presence. Trust.

No one will buy from a brand they don’t trust, or resonate with.

Ask yourself these questions:

• What makes a specific product or service different from others?
• What experience are you selling?
• Who are you talking to/ (detail this person as best as you can - and speak directly to them in your posts.)
• What benefits do they get from the product/service? (Not features!)
  

BEING SELF-INDULGENT

Many social media managers are also content creators, copywriters, video editors, the list goes on. This can lead you to become precious about your work - especially if you were involved in the shooting and editing of a product! You may want to post a specific picture or video without realising that it will mess up a feed... Or maybe the content doesn’t exactly fit the strategy you once created for the brand.

Whatever the issue. Sometimes you have to ‘kill your darlings’ as they say in theatre. If a piece of content is not working, revise it or throw it out. Don’t let it jeopardise your overarching goals for the brand.

How to tell if this is you?

Have you spent an unreasonable amount of time trying to make a piece of content fit in when it just doesn’t want to? You may need to redirect.

BEING RECKLESS

Working in social media can make you hyper-focused on things that are not necessarily important outside the digital world (as GenZ calls it - chronically online). We all love shiny new things, but hopping on a trend just for the sake of it can actually be detrimental to your client’s (and your) reputation.

A mistake many social media managers make is jumping onto a new platform and immediately offering it as a service (we’re looking at you, Threadfluencers). Yes, you probably could’ve killed it on Threads and made loads of money from it. If only it actually caught on and REMAINED as hot as it did for those first few weeks.

The problem with this? One of the worst things you can do on social media is be clickbaity. It leaves a bad taste in youraudience’s mouth and hurts the trust you worked so hard to build.

So, make sure to practice patience in this fast-paced environment.

Have fun with it

Working in social media is a great way to make money online and kickstart your marketing career. Be sure to avoid these mistakes and you’ll be good to go! Once you’ve found your niche and landed some clients that match your vibe, we’re sure you’ll make some waves in the digital space.

Join Zoomsphere for all of your social media management needs.

In the digital era, the hallmark of a successful social media agency goes beyond pioneering strategies or advanced tools. Central to its triumph is an environment that encourages collaboration and cherishes the essence of team spirit. By fostering a teamwork culture and embracing diverse ideas, an agency positions itself to produce top-notch content. Quality content leads to remarkable results. Impressive outcomes pave the way for client satisfaction. And satisfied clients? They become the gateway to referrals and sustained growth.

TEAM COLLABORATION: FUELING SUPERIOR CONTENT, SATISFIED CUSTOMERS AND A THRIVING BUSINESS

Research strongly supports the notion of teamwork being a cornerstone for enhancing the quality of content in digital marketing realms. The following key findings from various studies substantiate this claim:

• A robust body of research stretching over half a century delineates that effective team collaboration significantly elevates the quality of processes within teams, which in turn, reflects in the superior quality of the projects undertaken ​1​.
• A compelling statistic reveals that 93% of marketers concur on the criticality of collaboration between marketing and analytics teams for driving better results, underscoring the tangible benefits of teamwork in marketing initiatives ​2​.
• The practical implications of fostering a collaborative environment are further showcased by the following statistics:
• Online collaboration tools amplify productivity by 30%, showcasing the efficiency gains achievable through collective brainstorming and problem-solving ​3​.
• Recognizing the efforts and achievements of collaborative workgroups can lead to a 29% increase in profits, emphasizing the financial merits alongside the qualitative advantages of teamwork ​3​.

These empirical insights robustly echo the ethos of ZoomSphere in nurturing internal dialogues and facilitating collaborative engagements. The emphasis on collaboration not only catalyzes the creation of top-notch content but also propels remarkable results and client satisfaction, embodying the adage, "Together, everyone achieves more."

UNLOCKING THE POTENTIAL OF ZOOMSPHERE FOR ENHANCED COLLABORATION

ZoomSphere emerges as a beacon for enriching collaboration:

1. Internal Dialogues & Client Involvement: Using ZoomSphere, agencies can facilitate internal post discussions, and even bring clients into the fold, nurturing a valuable partnership.
2. Tailored Chat Rooms: Create chat rooms specific to campaigns, clients, or themes, ensuring focused and organized conversations.
3. Client-Centric Approval Paths: With ZoomSphere, set up a unique approval flow for every client, ensuring content resonates with their brand and ethos.
4. Workflow Manager: This Kanban-style tool, similar to Trello or Asana, lets your team seamlessly handle content ideas or client communication tasks.
5. Giphy, Emoji Reactions & Polls: Add a dash of emotion with Giphy, express succinctly with emoji reactions, and make decisions or gather feedback using the Poll component in ZoomSphere's chat.
6. Quick Tasks & Notes: Efficiently plan team tasks with Quick Tasks and keep colleagues in the loop about calendar activities, like campaigns or vacations, with Quick Notes.

CONVENTIONAL MODE

In the conventional mode, the social media agency team works individually on various projects without a central platform for information sharing or collaboration. Each team member works on their task in isolation, and communication among team members is minimal.

• Efficiency: Limited due to lack of shared information and collaboration.
• Productivity: Lower, as each team member may work on duplicate tasks or lose time due to insufficient communication.
• Customer Satisfaction: Lower due to insufficient content quality and lack of innovation.
• Referrals: Limited number of referrals from existing customers due to lower satisfaction.

TRANSITION TO ZOOMSPHERE.COM

Upon transitioning to ZoomSphere.com and implementing the recommendations from this article, your team begins to utilize a central platform for planning, analysis, and team collaboration.

• Efficiency: Increased by 40% due to better communication and real-time information sharing.
• Productivity: Increased by 30% due to precise task assignments, defined responsibilities, established deadlines, and better time management.
• Customer Satisfaction: Increased by 25% due to higher content quality and quicker response to customer feedback.
• Referrals: Increased by 20% due to better customer satisfaction and positive experience.

With ZoomSphere.com and adherence to the recommendations from this article, the team now works synchronously, creates high-quality content, increases customer satisfaction, and gains more referrals, leading to improved business results for your agency.

FOSTERING PROACTIVITY & KEEPING TEAM SPIRIT ALIVE

“Great things in business are never done by one person; they're done by a team of people.” Steve Jobs

• Regular Training & Workshops: Organize sessions focused on the importance of feedback and innovation, equipping employees with the skills to be proactive. Transitioning to an agile workflow where tasks and objectives are clear and flexible can enhance team collaboration. Regular sprint reviews and retrospectives can provide valuable feedback and continuously improve the working process.‍
• ‍‍Leveraging User-Generated Content (UGC): Encourage your clients to share their experiences and stories on social media. User-generated content is authentic and can resonate well with the audience. A collaborative approach in curating and promoting UGC can indeed amplify the reach and engagement on social media platforms.
• ‍Reward System: Introduce incentives for the best ideas or most helpful feedback, encouraging employees to be actively involved. At the end of each month, utilize ZoomSphere's Poll component in the chat to select the most proactive colleague – the one who consistently brings innovative ideas to the table or lends a helping hand. This not only recognizes their efforts but also fosters a healthy competitive spirit.‍
• Open Communication: Promote an environment where every voice is heard, ensuring employees feel valued and motivated to share.‍
• Team Building Activities: Regular outings or team activities can strengthen bonds, ensuring a cohesive unit that thrives on mutual respect and collaboration.

In summation, agencies that prioritize team spirit and value proactivity are on the path to success. With tools like ZoomSphere and an emphasis on collaboration, your agency is poised for unparalleled growth. Because, as the adage goes, "Together, everyone achieves more.